Terms of service

Last updated: 2026-05-26

1. Acceptance

By signing up for or using Brilliant AI you agree to these terms. If you don't agree, please don't sign up.

2. The service

Brilliant AI is an AI-augmented operating layer for small businesses. We provide the platform; you provide the business context. We act on your instructions, within the controls you configure.

3. Your obligations

  • Provide accurate business + customer information.
  • Use the platform lawfully — including for any messages we send on your behalf.
  • Keep your account credentials confidential.
  • Not attempt to reverse engineer, scrape or copy the platform.

4. Our obligations

  • Maintain reasonable availability and security.
  • Act only on your documented instructions for any customer-facing action.
  • Notify you of any data incident affecting your tenant within 72 hours.
  • Honour the SLAs of your tier.

5. Fees

Setup is a one-off £500. Monthly plans are billed in advance and are non-refundable for the current month. You can cancel, upgrade or downgrade at any time; downgrades take effect at the next billing cycle.

6. Intellectual property

We own the platform; you own your data + the outputs the platform produces for your business. You grant us a limited licence to process your data to deliver the service.

7. Liability

We deliver the service with reasonable skill and care. To the extent permitted by law our total liability is capped at the fees you paid in the prior twelve months. Nothing in these terms excludes liability for things that can't be excluded by law (e.g. fraud, death or personal injury).

8. Termination

Either party can terminate on 30 days' written notice. We can suspend the service immediately for non-payment or material breach. On termination we'll let you export your data + keep it for 30 days, then delete it.

9. Governing law

These terms are governed by the laws of England and Wales. The English courts have exclusive jurisdiction.

10. Changes

We may update these terms; we'll email you at least 14 days before any material change. If you don't accept the change, you can cancel without penalty in that window.