Stop bolting together eight tools that don't talk to each other. Brilliant AI bundles the lot, adds your AI team on top, and charges less than you'd pay for the CRM alone.
Stop comparing apps. Start comparing the team you'd actually need to hire.
The honest all-in cost of doing this without us:
£10,131/mo
Not a £49 CRM vs a £49 CRM. The real comparison is the eight tools
plus the part-time team that uses them plus
the agency for the work you can't do yourself plus
the revenue that quietly leaks out the side when this stuff doesn't
get done.
The deals you didn't follow up. The customers you didn't win back. The reviews you never asked for.
Quotes never followed up (industry: 30%+ go cold) Salesforce 'State of Sales' 2026: 30-50% of qualified leads never get a 2nd touch; £6k pipeline × 30%£1,800/mo
Lapsed customers never re-engaged (no win-back) Harvard Business Review: 5-25% of churned customers reactivate when asked; £4.8k value × 25%£1,200/mo
Reviews never asked (= ~3x lower inbound) BrightLocal 2026: review velocity drives 9% of local-search position; conservatively £600/mo of foregone inbound£600/mo
Subtotal — lost revenue£3,600/mo
Real all-in monthly cost of NOT having Brilliant AI£10,131/mo
Pick a plan. Change it whenever.
Every plan includes the safety architecture, the audit trail and owner-approval gates. You upgrade only when an agent or capability you actually want is locked behind a higher tier.
Free
See the platform on YOUR business, with throttled but useful workflows running. No card needed.
Autonomous reasoning agents - the team THINKS, not just triggers. Cara names the channel to scale. Pia clusters every 'no'. Memo writes you the brief. The depth-bar work.
£299/ month
Everything in Starter (the automation floor)
Autonomous Riley - reads message TONE + clusters enquiry topics weekly; flags 'these opening hours are losing leads' to Sara
Autonomous Beth - per-customer no-show probability MODEL; recommends over/under-book per slot
Cara (acquisition analyst) - autonomously names which channel to scale + which copy to swap; CAC + LTV + funnel drop-off per channel
Pia (decline + cancel analyst) - autonomously clusters every 'no' into offer / price / timing / trust + names the fix to test
Pareto (customer insights) - LTV three ways, cohort retention by acquisition channel, 80/20 + at-risk top-customers
Memo (autonomous report writer) - writes monthly + quarterly report in YOUR voice with HYPOTHESIS + named next experiment per metric (not a templated digest)
Per-ops-lead tactical briefs (Marnie / Otis / Faye / Sara) routed automatically with their scope-relevant signals
262 niche specialists tuned to your industry (each clears the 6-dimension depth bar)
Marlow daily morning brief - 3 lines synthesised from the whole team
Mira marketing - autonomous drafts in your voice; picks WHICH copy worked last week + leans into it
Quote-to-cash with Eddy's autonomous late-payer prediction per quote
Adjustable autonomy per channel + per action (dial trust up as you see the work)
Bespoke. 2 custom builds a month, designed + shipped by us — a workflow you've been wanting, an agent tuned to your exact operation, an integration we don't have yet. Plus Vera + Nico + 4h SLA. The partner tier for owners with specific things only THEIR business needs.
£1,499/ month
Everything in Premium (+ all strategic intelligence)
2 BESPOKE BUILDS per month - a custom workflow, a custom agent persona OR a custom integration not in our catalogue, designed + shipped + tested by our engineers; you brief in the monthly 1:1, we ship before the next one
Vera chief-of-staff - synthesises across the whole C-suite; surfaces only the top-3 decisions to you per week + queues the rest with named deadlines
Nico growth-strategist - impact-per-hour modelling across open opportunities; tells you the ONE bet worth shelving the rest for
Monthly 1:1 strategy call with our team (45 minutes; agenda set by Marlow's brief + your bespoke-build brief)
Priority support - 4-hour first-response SLA, UK business hours
Quarterly business review delivered IN PERSON (UK only) OR on a 60-minute video call (worldwide)
Direct line to a Brilliant AI engineer for tricky niche-specific automation requests between the monthly call
Higher API + message limits (case-by-case; no hard cap in normal use)
First-look at every new agent we ship; voice on the roadmap
Your AI team drafts in your voice by month one — or full refund.
Here's what we'll commit to in writing on day one. If we
miss any of them, you get every penny back and you keep
every workflow, template and config we built for you.
Live in 7 days — setup conversation,
niche-tuned agent team, three channels connected. Or full
refund of the £500 setup.
Drafting in your voice by month one —
we tune until the agents sound like you, not like a generic
chatbot. If month two still sounds wrong, full refund of the
first month.
Cancel any month, no questions, no exit fee.
Your data export is always one click away.
Owner-approval gates on by default —
nothing customer-facing goes out without your sign-off until
you flip it. We can't surprise your customers; only you can.
Your data, your control — UK / EU
servers, encrypted, isolated per tenant. Never used to train
anyone else's AI. Export any time.
Quick maths
How much is your time worth back?
Drag the two sliders. We don't promise revenue uplift — that
depends on you. But the time we hand back is something we
can put a number on.
Monthly time cost on admin
£2,160 12 h/wk × 4 wks × £45/h
vs
Brilliant AI Growth£299/moAll tools + your AI team
A real estimate, not a guarantee. Some of those hours stay
with you (the calls only you can take, the decisions only you
should make). But by month two, most customers tell us at
least three-quarters of the load has shifted.
Everything you get
The full feature comparison.
Every feature, side by side. Pure automation is what a generic CRM gives you. The AI columns layer on what only Brilliant AI does.
Per-agent data gate (least-privilege reads) — ✓ ✓ ✓ ✓
Special-category (GDPR Art 9) protection ◐ ✓ ✓ ✓ ✓
Pricing questions
Is there a setup fee?
Setup is FREE if you self-serve through the five-minute conversation with Sam - the platform configures your AI team, your integrations and your tone of voice from that conversation, and you're live in minutes. If you'd rather we did it for you, the optional £500 done-for-you onboarding gets a human from our team to handle every step, including the integration auth, the brand voice tuning and your first review of every workflow. Most owners pick the free Sam route.
What's the difference between Free and a 30-day trial?
Our Free tier doesn't expire. It's throttled (100 contacts, 50 messages/day, 1 form, 1 calendar) but the workflows that ARE included run real, on your real business. You upgrade when you outgrow the throttle, not because a timer ran out.
Can I cancel any time?
Yes. Monthly plans are month-to-month, no lock-in, no exit fee. Your data export is always available.
Where does my data live?
On UK / EU infrastructure, encrypted at rest, with per-tenant isolation. Sensitive fields stay inside the platform and never leak to customer-facing agents.
What happens if the AI gets it wrong?
Every customer-facing action is drafted for your review by default. You can dial up autonomy per channel as you build trust. Full audit trail; every action is reversible.
Does it integrate with my existing tools?
Yes. ~3,000 providers via one secure OAuth bridge — CRM, calendar, email, social, finance. You connect once; we handle the auth + sync.
First 100 signups
30% off — locked in for the length of your subscription.
You're running on fumes. 60-80 hour weeks, drafts left at
midnight, follow-ups quietly slipping. Most service businesses
don't fail because the work is bad - they fail because the
owner runs out of hours or runs out of cash.
The first 100 owners to sign up keep a 30% discount
for the length of their subscription. Your price
doesn't go up - ever - as long as you stay subscribed. Cancel
later and list prices apply if you come back, though we'll
send a friendly note over the next 7-14 days inviting you
back at the same locked-in price.