Pricing

One tool, one bill, one AI team.

Stop bolting together eight tools that don't talk to each other. Brilliant AI bundles the lot, adds your AI team on top, and charges less than you'd pay for the CRM alone.

Stop comparing apps. Start comparing the team you'd actually need to hire.

The honest all-in cost of doing this without us: £10,131/mo

Not a £49 CRM vs a £49 CRM. The real comparison is the eight tools plus the part-time team that uses them plus the agency for the work you can't do yourself plus the revenue that quietly leaks out the side when this stuff doesn't get done.

1

The tool stack

8 SaaS subscriptions, 8 logins, 8 invoices
2

The people actually doing the work

Tools don't book the slot, write the email or chase the invoice. People do.
  • Part-time admin (15 hrs/wk @ £14/hr UK ave) ONS UK clerical median 2026 £910/mo
  • Virtual assistant (10 hrs/wk @ £22/hr) UK VA market rate, mid-tier agency £950/mo
  • Fractional bookkeeper (4 hrs/wk @ £35/hr) AAT-qualified, freelance £560/mo
  • Owner-time recovered (5 hrs/wk @ £60/hr opp-cost) Conservative; many owners value at £100+/hr £1,300/mo
  • Subtotal — people £3,720/mo
3

The agency for the work you won't do yourself

SEO, content, reviews-response, monthly reporting — outsourced to four different specialists.
  • Local SEO + GBP management (small UK agency retainer) Search Engine Journal 2026 UK SMB median £650/mo
  • Content + social drafting (2 posts/wk + newsletter) Freelance copywriter UK mid-tier £800/mo
  • Reputation + reviews response service Birdeye Pro / Podium services £400/mo
  • Monthly performance + cashflow report (fractional) Fractional CFO entry-tier (UK) £500/mo
  • Subtotal — agency £2,350/mo
4

The revenue quietly leaking out the side

The deals you didn't follow up. The customers you didn't win back. The reviews you never asked for.
  • Quotes never followed up (industry: 30%+ go cold) Salesforce 'State of Sales' 2026: 30-50% of qualified leads never get a 2nd touch; £6k pipeline × 30% £1,800/mo
  • Lapsed customers never re-engaged (no win-back) Harvard Business Review: 5-25% of churned customers reactivate when asked; £4.8k value × 25% £1,200/mo
  • Reviews never asked (= ~3x lower inbound) BrightLocal 2026: review velocity drives 9% of local-search position; conservatively £600/mo of foregone inbound £600/mo
  • Subtotal — lost revenue £3,600/mo
Real all-in monthly cost of NOT having Brilliant AI £10,131/mo
Brilliant AI Starter £99/mo 102× cheaper than doing it the old way
Brilliant AI Growth (most popular) £299/mo 34× cheaper + the team works through the night

How honest is this? Tool prices are the public mid-market prices on each provider's pricing page. Team rates are UK 2026 medians (ONS / AAT / freelance benchmarks). Agency retainers are UK SMB-tier mid-market. Lost-revenue stats are Salesforce, Harvard Business Review and BrightLocal published research — conservative, not headline numbers. Click any provider name in pillar 1 to verify their price.

Pick a plan. Change it whenever.

Every plan includes the safety architecture, the audit trail and owner-approval gates. You upgrade only when an agent or capability you actually want is locked behind a higher tier.

Free

See the platform on YOUR business, with throttled but useful workflows running. No card needed.

£0 / forever
  • Setup conversation with Sam
  • Niche detection + agent shortlist
  • 1 inbound form + 1 calendar + 1 site funnel
  • Missed-call SMS auto-text-back
  • Weekly summary email
  • Up to 100 contacts, 50 messages/day
  • Just you (single owner-user)
  • Read-only previews of paid agents
Start free

Starter

Deterministic automations on every channel - AI-drafted quality, scheduled timing, owner-approved before send. The workflow floor.

£99 / month
  • Everything in Free
  • Missed-call SMS auto-text-back (instant, templated)
  • Scheduled appointment reminders (24h + 1h + day-of)
  • Scheduled review request after every completed job
  • Templated dunning emails on schedule
  • Riley deterministic intent-classifier + scripted reply drafts
  • Hattie scheduled 30 / 60 / 90-day lapsed-customer touches
  • Rae auto-monitors reviews; drafts polite replies to your queue
  • Ada KPI digest - 5 core metrics, weekly email
  • GMB / Google Business Profile sync
  • Visual workflow builder + 5 forms + 3 calendars + 3 funnels
  • Up to 500 contacts, 500 messages/day; small-team access (we add additional users for you on request)
  • Owner-approval gates on every send (no autonomous sends)
Choose Starter
Most popular

Growth

Autonomous reasoning agents - the team THINKS, not just triggers. Cara names the channel to scale. Pia clusters every 'no'. Memo writes you the brief. The depth-bar work.

£299 / month
  • Everything in Starter (the automation floor)
  • Autonomous Riley - reads message TONE + clusters enquiry topics weekly; flags 'these opening hours are losing leads' to Sara
  • Autonomous Beth - per-customer no-show probability MODEL; recommends over/under-book per slot
  • Cara (acquisition analyst) - autonomously names which channel to scale + which copy to swap; CAC + LTV + funnel drop-off per channel
  • Pia (decline + cancel analyst) - autonomously clusters every 'no' into offer / price / timing / trust + names the fix to test
  • Pareto (customer insights) - LTV three ways, cohort retention by acquisition channel, 80/20 + at-risk top-customers
  • Memo (autonomous report writer) - writes monthly + quarterly report in YOUR voice with HYPOTHESIS + named next experiment per metric (not a templated digest)
  • Per-ops-lead tactical briefs (Marnie / Otis / Faye / Sara) routed automatically with their scope-relevant signals
  • 262 niche specialists tuned to your industry (each clears the 6-dimension depth bar)
  • Marlow daily morning brief - 3 lines synthesised from the whole team
  • Mira marketing - autonomous drafts in your voice; picks WHICH copy worked last week + leans into it
  • Quote-to-cash with Eddy's autonomous late-payer prediction per quote
  • Adjustable autonomy per channel + per action (dial trust up as you see the work)
  • Communities + courses + memberships + sites + funnel builder + affiliate manager
  • 5 custom workflows tailored to you
  • Up to 5,000 contacts, 2,000 messages/day; small-team access (we add additional users for you on request)
Choose Growth

Premium

Strategic intelligence layer - cross-functional analytics + per-manager tactical briefs + competitor + regulator watch. Replaces a £4-7k/mo marketing agency + fractional analyst + reputation service.

£599 / month
  • Everything in Growth (+ all autonomous reasoning)
  • Helix marketing-analytics - PARTNERS with Marnie; 70/20/10 budget allocator + bottom-quintile cut (typical 18-35% CAC drop per Cometly 2026) + audience-targeting A/B + closed-loop attribution
  • Pivot ops-analytics - PARTNERS with Otis; utilisation + on-time + capacity-vs-demand signals + 'pre-book contractor before winter rates' recommendation
  • Memo per-ops-lead written briefs (Marnie / Otis / Faye / Sara) - each manager gets a tactical brief scoped to THEIR decisions for the week
  • 24 named manager strategies fire when signals trip (silence when no signal - never fabricated)
  • Custom-KPI definition - add YOUR own metric to Ada's catalogue; she'll track + write hypothesis for it
  • Memo board-ready quarterly PDF (designed, not a dashboard dump)
  • Lex competitor intel - 3 local rivals continuously monitored; named price-move + review-velocity alerts
  • Rumi regulatory liaison - UK regulator bulletins filtered to the 10% that affect YOU + actioned into your templates by Dax
  • Voice-cloned outbound calls (your voice, never a robot)
  • Conversation AI on every channel + non-platform integrations (~3,000)
  • Paid memberships (Stripe-connected) + advanced dashboards
  • 20 custom workflows + ~250 specialist agents tuned to your niche
  • Up to 25,000 contacts, 10,000 msgs/day; growing-team access (we add additional users for you on request)
  • Priority email support (next business day)
Choose Premium

Studio

Bespoke. 2 custom builds a month, designed + shipped by us — a workflow you've been wanting, an agent tuned to your exact operation, an integration we don't have yet. Plus Vera + Nico + 4h SLA. The partner tier for owners with specific things only THEIR business needs.

£1,499 / month
  • Everything in Premium (+ all strategic intelligence)
  • 2 BESPOKE BUILDS per month - a custom workflow, a custom agent persona OR a custom integration not in our catalogue, designed + shipped + tested by our engineers; you brief in the monthly 1:1, we ship before the next one
  • Vera chief-of-staff - synthesises across the whole C-suite; surfaces only the top-3 decisions to you per week + queues the rest with named deadlines
  • Nico growth-strategist - impact-per-hour modelling across open opportunities; tells you the ONE bet worth shelving the rest for
  • Monthly 1:1 strategy call with our team (45 minutes; agenda set by Marlow's brief + your bespoke-build brief)
  • Priority support - 4-hour first-response SLA, UK business hours
  • Quarterly business review delivered IN PERSON (UK only) OR on a 60-minute video call (worldwide)
  • Direct line to a Brilliant AI engineer for tricky niche-specific automation requests between the monthly call
  • Higher API + message limits (case-by-case; no hard cap in normal use)
  • First-look at every new agent we ship; voice on the roadmap
Talk to us
Our guarantee

Your AI team drafts in your voice by month one — or full refund.

Here's what we'll commit to in writing on day one. If we miss any of them, you get every penny back and you keep every workflow, template and config we built for you.

  • Live in 7 days — setup conversation, niche-tuned agent team, three channels connected. Or full refund of the £500 setup.
  • Drafting in your voice by month one — we tune until the agents sound like you, not like a generic chatbot. If month two still sounds wrong, full refund of the first month.
  • Cancel any month, no questions, no exit fee. Your data export is always one click away.
  • Owner-approval gates on by default — nothing customer-facing goes out without your sign-off until you flip it. We can't surprise your customers; only you can.
  • Your data, your control — UK / EU servers, encrypted, isolated per tenant. Never used to train anyone else's AI. Export any time.
Quick maths

How much is your time worth back?

Drag the two sliders. We don't promise revenue uplift — that depends on you. But the time we hand back is something we can put a number on.

Monthly time cost on admin £2,160 12 h/wk × 4 wks × £45/h
vs
Brilliant AI Growth £299/mo All tools + your AI team
£1,861 net monthly value handed back to you (your time cost minus the plan, assuming AI absorbs all your admin hours)

A real estimate, not a guarantee. Some of those hours stay with you (the calls only you can take, the decisions only you should make). But by month two, most customers tell us at least three-quarters of the load has shifted.

Everything you get

The full feature comparison.

Every feature, side by side. Pure automation is what a generic CRM gives you. The AI columns layer on what only Brilliant AI does.

Feature Free £0 forever Starter £99 / month Growth £299 most popular Premium £599 / month Studio £1,499 / month

Communications

Every customer touchpoint, in one inbox.
  • SMS + MMS
  • Email (inbound + outbound)
  • WhatsApp
  • Web chat widget on your site
  • Phone calls + recordings
  • Facebook Messenger + Instagram DM
  • Google Business Profile chat
  • Missed-call SMS auto-text-back
  • Unified inbox across every channel
  • Riley drafts replies in your tone (every channel)
  • Sentiment-aware routing + hot-word digest
  • Multi-turn conversations with shared memory

CRM core

Contacts, accounts, opportunities — kept honest by the agents.
  • Contacts + custom fields
  • Companies + B2B accounts
  • Opportunities + pipeline stages
  • Tags + segments
  • Notes + tasks
  • Riley + Hattie enrich every contact (industry, size, visit history)

Calendar + booking

Your diary, kept full and tidy.
  • Calendars + appointment booking
  • Reminders (24h + 1h + day-of)
  • Two-way Google / Outlook sync
  • Round-robin / multi-staff routing
  • Beth suggests next-available slots in conversation
  • Beth re-books no-shows automatically
  • Pivot capacity forecast + diary rebalancing

Reviews + reputation

Reputation maintained, even when you sleep.
  • Auto-watch on every connected review platform
  • Owner alerts on negative reviews
  • Review-request campaigns to happy customers
  • Rae drafts polite replies in your voice
  • Sentiment classification + hot-word digest
  • Auto-publish on channels you've trusted

Sales + pipelines

Quote-to-cash on rails.
  • Quote builder + e-signature
  • Invoices + dunning
  • Payment links + recurring billing
  • Felix + Eddy follow-up cadence on sent quotes (3 / 7 / 14 day)
  • Hattie lapsed-customer win-back campaigns
  • Pia pipeline-health surfacing (stalls, churn risk, reason cluster)
  • Cara CAC + LTV per channel + named scale/cut recommendation

Marketing

Drafts, not blank pages.
  • Email broadcasts + sequences
  • SMS broadcasts + segmentation
  • Social planner (FB / IG / GMB)
  • Affiliate manager + referral tracking
  • Mira drafts newsletter + segment copy in your voice
  • Mira generates social posts on schedule
  • Helix 70/20/10 budget allocation + bottom-quintile cut
  • Content studio: AI image + copy together

Sites, funnels + memberships

Your public surface.
  • Drag-and-drop site builder
  • Funnel builder + checkout pages
  • Forms + surveys
  • Courses + memberships + communities
  • Auto-generated FAQ from real conversations
  • AI A/B tests page copy + CTAs

Payments + finance

Cash in, faster.
  • Stripe / PayPal / GoCardless integration
  • Recurring billing + subscription plans
  • Refunds + partial captures
  • Felix drafts dunning emails escalating politely
  • Brace cash-flow forecast + supplier-cost drift alerts
  • Profit-by-service analyser

Automation engine

The plumbing.
  • Visual workflow builder
  • Trigger library (~120 events)
  • Webhooks + custom integrations
  • Integration hub: ~3,000 providers via one OAuth bridge
  • Custom n8n workflows tailored to your business
  • Adjustable autonomy per channel + per action

Analytics + reporting (the Ada team)

Numbers, surfaced before you ask — written as a story, not a chart-dump.
  • Built-in dashboards + KPIs
  • Ada — picks the 5-10 metrics that matter THIS month
  • Memo — monthly client report (owner-voice, hypothesis-led)
  • Pareto — LTV three ways + cohort retention + 80/20 + at-risk customers
  • Memo — quarterly written deep-dive (per-metric hypothesis + experiment)
  • Per-ops-lead tactical briefs (Marnie / Otis / Faye / Sara)
  • Helix — marketing analytics (70/20/10 + ROAS + audience tuning)
  • Pivot — ops analytics (utilisation + on-time + capacity-vs-demand)
  • Custom KPI definition — add your own metric to Ada's catalogue
  • Memo — board-ready PDF (quarterly, designed)
  • Lex — competitor intel (3 local rivals monitored)
  • Rumi — regulatory liaison (UK compliance watch)
  • Vera — chief-of-staff synthesis across the C-suite
  • Nico — growth strategist (big-bets one + experiments)

AI agent team (clears the depth bar)

Specialised teammates - each one reasons, plans, researches, advises.
  • Riley — receptionist (every channel)
  • Hattie — recall (lapsed-customer follow-up)
  • Rae — reviews (drafting + classifying + sentiment)
  • Beth — booking (full lifecycle + no-show prediction)
  • Felix + Eddy — quote-to-cash + late-payer prediction
  • Mira — marketing (drafting + scheduling + voice-match)
  • Cara — acquisition analyst (CAC + LTV per channel)
  • Pia — decline + cancellation reason clustering
  • 262 niche specialists tuned to your industry (10-15 per niche)
  • Marlow — daily 3-line morning brief synthesising the team
  • Lex — competitor intel
  • Rumi — regulatory liaison
  • Vera — chief-of-staff (multi-team synthesis)
  • Nico — growth strategist (impact-per-hour modelling)
  • 2 bespoke builds per month - custom workflow, custom agent, OR custom integration; designed + shipped by our engineers
  • Monthly 1:1 strategy call (45min; agenda set by Marlow's brief + your bespoke brief)
  • Direct line to a Brilliant AI engineer between the monthly calls
  • Quarterly business review - in person (UK) or 60-min video (worldwide)
  • Priority support - 4h first-response SLA (UK business hours)

Safety + governance

AI you can trust with customers.
  • Per-tenant data isolation
  • Audit trail on every action
  • UK / EU data residency
  • Owner-approval gates by default
  • Adjustable autonomy dial per channel
  • Fabrication guardrail (refuses invented numbers)
  • Per-agent data gate (least-privilege reads)
  • Special-category (GDPR Art 9) protection
Included Limited / lower-tier version Not on this tier

Five real tiers, same as the cards above. Free covers the automation floor. Starter unlocks deterministic automations + AI-drafted quality (Riley + Hattie + Rae + Ada's KPI digest). Growth unlocks the autonomous reasoning team (Cara + Pia + Pareto + Memo's monthly + quarterly written reports + per-ops-lead briefs + 262 niche specialists). Premium adds the strategic analytics layer (Helix + Pivot + Lex + Rumi + custom KPIs). Studio adds 2 bespoke builds a month (a custom workflow, agent, or integration — designed + shipped by our engineers) + Vera + Nico + monthly 1:1 strategy call + 4h SLA. The bespoke / partner tier for owners with specific things only THEIR business needs.

Pricing questions

Is there a setup fee?

Setup is FREE if you self-serve through the five-minute conversation with Sam - the platform configures your AI team, your integrations and your tone of voice from that conversation, and you're live in minutes. If you'd rather we did it for you, the optional £500 done-for-you onboarding gets a human from our team to handle every step, including the integration auth, the brand voice tuning and your first review of every workflow. Most owners pick the free Sam route.

What's the difference between Free and a 30-day trial?

Our Free tier doesn't expire. It's throttled (100 contacts, 50 messages/day, 1 form, 1 calendar) but the workflows that ARE included run real, on your real business. You upgrade when you outgrow the throttle, not because a timer ran out.

Can I cancel any time?

Yes. Monthly plans are month-to-month, no lock-in, no exit fee. Your data export is always available.

Where does my data live?

On UK / EU infrastructure, encrypted at rest, with per-tenant isolation. Sensitive fields stay inside the platform and never leak to customer-facing agents.

What happens if the AI gets it wrong?

Every customer-facing action is drafted for your review by default. You can dial up autonomy per channel as you build trust. Full audit trail; every action is reversible.

Does it integrate with my existing tools?

Yes. ~3,000 providers via one secure OAuth bridge — CRM, calendar, email, social, finance. You connect once; we handle the auth + sync.

First 100 signups

30% off — locked in for the length of your subscription.

You're running on fumes. 60-80 hour weeks, drafts left at midnight, follow-ups quietly slipping. Most service businesses don't fail because the work is bad - they fail because the owner runs out of hours or runs out of cash.

The first 100 owners to sign up keep a 30% discount for the length of their subscription. Your price doesn't go up - ever - as long as you stay subscribed. Cancel later and list prices apply if you come back, though we'll send a friendly note over the next 7-14 days inviting you back at the same locked-in price.

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Claim your spot with Sam

Free tier doesn't need a code. The discount applies the moment you upgrade to any paid plan and stays as long as you stay subscribed.

Not sure which tier? Don't pick — talk to us.

A short call, an honest recommendation. You'll know the right plan inside ten minutes.