- Can you fit me in Saturday for a deep clean? Sarah · SMS · 11:41
- Receptionist drafting… Hi Sarah — yes, Saturday 10:00 is free. Shall I book that in for you? It's £80 for the deep clean and takes about 90 minutes. Drafted · awaiting your sign-off
Founding First 100 founders save 30% — for life
A 20-person company's leverage,
You can't afford a team, so you can't grow.
You can't grow, so you can't afford a team.
A 20-person company's leverage,
for a fraction of one junior employee.
Most business owners wear five hats — sales, ops, finance, marketing, customer success — because the team that would lift those hats costs £8-15k a month. So they don't hire, so they don't grow, so they stay stuck. We built the AI team that breaks the catch-22: Marlow, Cara, Pia, Pareto, Helix, Pivot, Memo + 262 niche specialists running your business for a fraction of one junior employee's salary. You don't just get hours back. You grow.
A coordinated team of
See what the team actually does, in real time.
Every action lands in your activity log with the agent, the input, the decision and the reason. Nothing happens that you can't trace back.
- DECISION receptionist Drafted reply to Sarah's booking enquiry — awaiting your approval
- OK reviews Responded to 5★ Google review from James M. with personalised thanks
- ACTION recall Sent 30-day follow-up to 3 lapsed customers (template + tone-matched)
- INFO booking Confirmed Tuesday 14:00 appointment for Alex T. — calendar synced
- OK finance Invoice #1247 marked paid (£420) — Stripe webhook reconciled
- DECISION marketing Drafted weekly newsletter — 4 segments, awaiting your sign-off
- WARN compliance Quote #Q-2026-118 contains a price claim — flagged for owner review
- INFO chief_of_staff Morning briefing delivered to inbox: 12 drafts, 0 escalations, all green
Pick a corner of your business. The AI team handles it.
Riley + Beth + Iris pick up the inbox so you don't.
Inbound SMS, WhatsApp, email, web chat and Google Business messages land in one place. Riley drafts in your voice on every channel; Beth books without overbooking using per-customer no-show probability; Iris knows when to escalate ambiguous-but-clinical messages so they never sit unflagged. You tap approve. Auto-replies turn on channel-by-channel as you build trust.
- Riley · weekly enquiry-topic cluster + 'these opening hours are losing leads' note to Sara
- Beth · per-customer no-show probability + over/under-book recommendation
- Iris · reads message intent against the clinical-vs-admin line
- Rae · sentiment-clusters new reviews; flags the pattern before the star rating
Cara + Eddy + Pia: who to scale, who to chase, why people said no.
Cara measures CAC + LTV per channel and tells you which copy to swap. Eddy predicts late payers before the invoice goes out and proposes the deposit rule per job. Pia clusters every "no" you got this week into offer / price / timing / trust and names the fix to test. The quote-to-cash plumbing (Felix + Faye) sits underneath.
- Cara · 'Scale google_ads (LTV/CAC 5.3x); rewrite tiktok copy (qual rate 5%)'
- Pia · '4 declines this month were price-objection; test a payment-plan tier'
- Eddy · 'Customer X took 14 days to pay deposit last quote; require card-on-arrival'
- Felix · quote → invoice → dunning, every gate owner-approval-set
Rae + sentiment + Mira: the reputation flywheel without the late-night drafting.
Rae watches every platform; the sentiment classifier tags negatives with the hot-words that drove the call so you can audit any classification. Mira times the review request to the 24-48h emotional peak when the compliments at work are landing — 2x the response rate vs scheduled blasts. Owner-alert on anything 3★ or below.
- Rae · auto-watch on every connected platform + draft replies in your voice
- Sentiment · 'late' appeared 4× negative this week; pattern fix surfaces in Sara's brief
- Mira · per-platform review-ask (Google for older demo, Instagram for younger)
- Owner-alert ≤ 3★ before it lands on the rating
Pivot + the niche specialists do the unglamorous work that keeps the lights on.
Pivot tracks utilisation + on-time + capacity-vs-demand and names the shift-mix fix when capacity slips out of the 65-85% healthy band. The niche-specific specialists (Burst for plumbing emergencies, Tarn for gas-safe compliance, Anchor for staff retention) carry the industry-specific levers no generic ops tool sees.
- Pivot · 'utilisation 58% - pre-book filler slots for top-20 loyal customers'
- Burst (plumbing) · models on-call fatigue so we never burn the rota
- Tarn (plumbing) · auto-checks engineer manufacturer-trained list against the boiler photo
- Anchor (salons) · spots leaving-signal patterns BEFORE the resignation
Ada + Memo: the dashboard that's actually a story.
Ada tracks 20 canonical metrics and picks the 5-10 that matter this month. Pareto deep-reads customers (LTV three ways, cohort retention by acquisition channel, 80/20 + at-risk). Memo writes the monthly + quarterly report in YOUR voice — hypothesis + next experiment — and a tactical brief for each ops lead (Marnie / Otis / Faye / Sara) so they interpret + strategise for the team.
- Ada · 20-metric catalogue (revenue growth, CAC, LTV, churn, on-time, …); picks the 5 that matter THIS month
- Pareto · 'Top 5 customers = 62% of revenue + 2 dropping 30%+ this quarter'
- Memo (client) · 'Net margin slipped to 7%. Brace flagged 5 jobs whose copper cost rose; re-rate by Friday.'
- Memo (ops-lead) · Marnie + Otis + Faye + Sara each get the brief scoped to THEIR decisions this week
We know your world.
Same Brilliant AI platform, different playbooks. Tap any industry for the quick view; tap "Find out more" for the full playbook, agents, workflows and conversation examples.
Ada runs the dashboard. Pareto reads your customers. Memo writes you the report.
Five analysts on one team. Tracking 20 metrics from the day you sign up; surfacing the 5-10 that matter THIS month; naming the hypothesis for what moved each one + the next experiment to test.
Owns the dashboard. Picks the 5-10 metrics that matter this month + tells you in one sentence each what they mean.
LTV three ways, cohort retention by acquisition channel, your 80/20 customer concentration + which top customers are quietly slipping.
Partners with Marnie. Names the channel to scale, the bottom-quintile spend to cut (18-35% CAC drop typical), the 70/20/10 budget split this month.
Partners with Otis. Utilisation, on-time rate, cycle times. Names the shift-mix fix this week + the pre-book to lock in before the next surge.
Writes the monthly + quarterly report — in your voice for you, AND as a tactical brief for each ops lead. Hypothesis + experiment, not dashboard dumps.
The 20 metrics in the catalogue: revenue growth, net + gross margin, cash runway, AR days, AOV, CAC, LTV, LTV:CAC ratio, churn, repeat rate, NPS, utilisation, on-time rate, revenue per employee, staff turnover, lead-to-won, reviews/month, payroll-to-revenue, burn rate. Each carries a healthy range and the named lever to move it.
An operating system for the business, not just another app.
Not a chatbot bolted onto your inbox. A coordinated team of agents with the right access, the right context, and the right guardrails.
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Always-on agents
A team of specialised AI agents handles the follow-ups, the chasing, the drafting, the reporting — through the night and across time zones.
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Controlled rails, not off-the-leash
Every action runs through pre-determined workflows, decision gates and human-review points. No surprises. No runaway bots.
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Personal to your business
Learns what you like, what you don't, what's in your kit, who your customers are — and keeps getting more accurate the longer it runs.
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You stay in control
Adjust autonomy from full-auto to draft-for-review per channel, per agent, per action. Bring it back to manual any time.
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One conversation, every channel
SMS, WhatsApp, email, calls and DMs land in one place, joined by one customer record. The right agent answers in the right tone.
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Knows your numbers
Reports write themselves. Cash flow is a chat away. Trends and risks surface before they cost you.
- 85 specialised agents in your team
- 3,000+ integrations supported via the hub
- 100% customer-facing actions audit-trailed
Three steps to a business that follows up while you focus.
- 01
Tell us about your business
A guided five-minute conversation captures what you do, who you serve, and which workflows matter most. No forms to fill in.
- 02
We assemble your AI team
Specialised agents are matched to your operations — receptionist, recall, reviews, finance, marketing — each with playbooks tuned to your niche.
- 03
Sit back. Approve. Refine.
Your agents start drafting and answering. You review, tweak the tone, and turn up the autonomy when you're happy. Improvements happen every week.
Safe by design. Personal by default.
Controlled rails, not off-the-leash agentic AI
Every action runs through known pathways, with security checks, fabrication guardrails, and an audit trail you can read. Nothing surprising ever reaches your customers.
You decide what's automatic
A simple dial per channel: full auto, draft-for-review, or fully manual. Start cautious, turn it up as you build trust.
Built for the non-technical founder
No prompts to engineer, no contexts to manage, no tool sprawl. Talk to it in plain English; it does the rest.
Gets better every week
Every conversation it has, every report it writes, every customer it serves makes it more accurate for your business — not the internet's average business.
You're probably thinking…
The questions every founder has when first looking at Brilliant AI — answered up-front so you don't have to ask.
- 01
Is this just another chatbot strapped to a CRM?
No. It's a coordinated team of specialised agents sharing one customer record + one tone + one safety architecture. Each agent has a different role, different permissions, and different playbooks. A chatbot is one widget; this is the operating layer underneath your business.
See the agent surface - 02
What if the AI says something wrong or off-brand to my customer?
By default every customer-facing action is a draft you approve. Owner-approval gates are on by default. We can turn up autonomy per channel as you build trust. Full audit trail; every action is reversible.
See the safety architecture - 03
How is this different from what I'm doing manually plus an AI tool?
Manually + AI = you still juggle 8 tools and copy-paste between them. Brilliant AI bundles the tools AND the AI in one platform with shared context. Your customer record is the same one your reviews agent sees, your finance agent sees, and your marketing agent writes from.
See the full comparison - 04
Will I be locked in if it doesn't work?
No. Month-to-month plans, cancel any time, no exit fee. Your data export is one click. Plus: if your AI team isn't drafting in your voice by month one, full refund.
See the guarantee - 05
Does it know my industry, or is it generic?
20 niches with their own playbooks, compliance gates, and example conversations. Your AI team understands a dental recall, a vet's triage, a salon's quiet-Wednesday promo — not just "businesses in general".
Browse the industries - 06
How much technical work does this need from me?
None. Talk to Sam in plain English about your business; we assemble the agents. No prompts to engineer, no contexts to manage, no integrations to maintain. You review drafts; the agents do the work.
Try a 5-minute setup
Have a quick chat with Sam.
Ask anything about Brilliant AI, or describe your business and watch Sam map your AI team. Six turns free; after that you'll be in the full setup.
- Hi! I'm Sam. Tell me what your business does and what's eating your time, and I'll show you which agents would help.
Conversation here is a sandbox. For the real setup with your progress saved + your AI team configured, head to the full setup.
Ready to stop chasing and start growing?
A five-minute conversation gives us enough to map out your AI team. No card needed.