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Built for veterinary practices

Be there for owners when their pet needs you most.

Same Brilliant AI platform, tuned end-to-end for veterinary practices. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Sano
  • Ivory
  • Rune
  • Solace
  • Trim
  • Cura
  • Enam
  • Vide
  • Plume
  • Beam
  • Coverly
  • Pulse
  • Linden

13 veterinary practices-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Out-of-hours calls hard to triage + escalate safely
  • Vaccination + check-up reminders drifting by months
  • Treatment quotes hard to discuss without upsetting owners

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What veterinary practices get from day one.

  • Sano triages every out-of-hours message into emergency / urgent / can-wait with the safe-words script
  • Ivory runs annual vaccination + dental-check recall with the right tone per species + age
  • Cara names which referral source (groomer / breeder / Google) brings your best LTV pets
  • Memo writes the monthly clinician brief - per-clinician conversion + which species are lapsing
  • Pia clusters every 'we'll think about it' on a treatment plan into price / fear / second-opinion
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

sano

Sano (vet) - out-of-hours triage

Owner texts 'my cat is lethargic + not eating since yesterday' → Sano classifies urgent, flags possible causes, escalates to on-call with the full message + the owner's pet history.

acquisition_analyst

Cara names your best-LTV referral source

Pets coming from Hampstead Groomers convert at 3.2x your average + stay for 4+ years. Recommends a co-branded leaflet drop + a £40 referral credit each way.

decline_analyst

Pia clusters every 'we'll think about it'

5 of last week's dentals declined cited cost; 2 cited 'is it really needed?'. Recommends a one-page x-ray-explainer leaflet for the second cluster.

report_writer

Memo writes the monthly clinician brief

Dental conversion dropped 12% vs Q1. Pia's cluster + Pareto's at-risk patient list says owners are deferring; named experiment: free dental-check during October.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

My cat hasn't eaten since last night and is hiding under the bed Customer · inbound
Hiding + not eating together for 24h+ in a cat is something we want to see today. Sano has flagged Dr Mitchell who's on duty until 19:00 - we have an emergency slot at 16:30. Can you get him here for then? Bring his recent vaccination card if you have it. Agent · drafted, awaiting your sign-off
£890 for a dental clean feels a lot - can we do it next year? Customer · inbound
I understand. Pia's noted the dental conversation - Dr Mitchell would prefer not to leave it a year because Buster's grade-3 calculus tends to progress to grade-4 within 6-9 months (then it's extractions, ~£1,800). Would a 3-pay split + a phone call from Dr Mitchell to walk you through the x-rays help? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every veterinary practices sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Sano out-of-hours emergency / urgent / can-wait triage + safe-words escalation
  2. 02 Ivory vaccination + dental-check recall (per species + age)
  3. 03 Cara per-referral-source LTV + scale/cut recommendation monthly
  4. 04 Pia treatment-plan decline cluster + named experiment
  5. 05 Memo monthly per-clinician conversion + at-risk patient brief
The full footprint

What ships for veterinary practices, in full.

35+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Pet-Lifecycle Lifetime Plan Practices have no per-pet lifetime plan. Vaccinations, neutering, dental, parasite prevention and senior care are reactive and ad hoc, so pets fall out of preventive care, lifetime value is lost and the diary is filled by acute work instead
  • Wellness-Plan Subscription Conversion Most clients pay per-visit and never join the practice wellness plan, so revenue is lumpy, preventive compliance is poor and lifetime value is far below practices with high subscription penetration. Owners report "we launched a health plan
  • Bereavement Sensitivity Auto-Suppression A grieving owner is sent an automated "time for Bella's booster" or a wellness-plan upsell days after euthanasia. This is the single most damaging failure mode in veterinary marketing — it destroys trust, generates one-star reviews and comp
  • Emergency / Out-of-Hours Triage Routing A "my dog is vomiting and won't stand up" call comes in at 20:30 and is missed or mishandled, or a true emergency is told to "book a routine appointment" while a non-urgent case is escalated, wasting OOH capacity. Practices report missed af
  • Vaccination & ACTH-Stim / Lab-Recheck Recall Reminders Booster vaccinations lapse and specialist lab rechecks (ACTH stimulation for Cushing's / Addison's monitoring, phenobarbitone and renal/thyroid panels, post-op bloods) are missed because the PIMS reminder is a single generic text. Lapsed bo

+ 10 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk veterinary practice
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for veterinary practices. See the full fleet.

13 specialists, veterinary practices-only

A thinking team - built for veterinary practices.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Sano Out-of-hours triage classifier reports to Sara

    Reads inbound out-of-hours messages + photos / video; classifies urgency (emergency now / urgent today / routine tomorrow / advice-only) + routes to the right place. Never gives clinical advice.

    Weekly Out-of-hours triage volumes + the urgency mix + the median time-to-vet for emergency calls.
    Advises urgency routing
    Ingenuity Reads a photo of a wound / a video of a seizure + asks 5 targeted follow-ups to the owner BEFORE the vet picks up the call - vet starts informed not cold.
  • Ivory Vaccination compliance scorer reports to Casey

    Models per-patient (per-pet) vaccination due-dates across core + non-core + species-specific schedules; flags compliance drift before it becomes a clinic-wide risk.

    Weekly Vaccination compliance % per species + the lapsed-pet list with the right re-engagement message per owner.
    Advises vaccination recall
    Ingenuity Adjusts the reminder cadence per OWNER history (some respond to 1 nudge; others need 3 + a phone call) - not a one-size-fits-all annual blast.
  • Rune VMD prescribing-cascade watcher reports to Casey

    Watches every prescribing decision for cascade compliance (licensed-for-species first, then off-label with cascade justification); flags missing documentation BEFORE the next VMD audit.

    Weekly Cascade-justification gaps this week + the case-by-case documentation to add.
    Advises cascade documentation
    Ingenuity Reads the clinical note + flags the moment a veterinary surgeon used an off-label drug without writing down the cascade rationale - audit-proof before the VMD walks in.
  • Solace End-of-life conversation router reports to Sara

    When an owner's message signals end-of-life context (quality-of-life decline, euthanasia question, palliative care), HARD-routes to the practice's designated EOL clinician + drafts a kind first acknowledgement the receptionist sends in the meantime.

    Weekly EOL conversations this week + the next-step status + the family follow-up commitments.
    Advises EOL conversation hand-off
    Ingenuity Catches a soft signal in the message ('she's not herself anymore') + responds with humanity, never with a booking link.
  • Trim Weight-management programme designer reports to Sara

    For overweight / obese patients flagged in a recent consult, drafts a multi-month weight-management plan for the vet to review + the owner-facing check-in schedule.

    Weekly Weight-management cohort progress + the patients drifting + the recommended intervention per.
    Advises weight-plan adjustment
    Ingenuity Cross-references the owner's reported feeding + exercise vs the actual scale trend - catches the 'I am giving the recommended amount' gap.
  • Cura Chronic-care compliance tracker reports to Sara

    Models adherence for diabetic / arthritic / thyroidal patients on chronic medication - flags missed-fill events + the right intervention per owner.

    Weekly Chronic-care cohort fill-compliance + the at-risk list + the suggested touch (call vs reminder vs next-visit conversation).
    Advises chronic-care nudge
    Ingenuity Picks the moment when an owner has likely missed a refill - BEFORE the deterioration phone call - based on prescription duration + last fill date.
  • Enam Dental treatment attach reports to Rory

    Watches which annual-check appointments flagged dental grade 2/3 + didn't lead to a dental booking; surfaces the recovery list with personalised messaging per owner.

    Weekly Dental-attach gaps + the recovery list + the per-owner message (financing offer where appropriate).
    Advises dental booking recovery
    Ingenuity Distinguishes 'cost objection' from 'fear objection' from 'denial' in the original decline + tailors the follow-up accordingly.
  • Vide Specialist referral tracker reports to Sara

    Tracks referrals out to specialist hospitals + back; ensures the case-summary + records reach the specialist on time + the referring vet hears outcome.

    Weekly Specialist-referral status per case + the records owed + the outcome-loop closures.
    Advises referral hand-off completeness
    Ingenuity Owns the loop-close - flags the case where a specialist saw the patient but we never heard back + pursues the outcome on behalf of the practice.
  • Plume Exotic-species specialist pool reports to Theo

    Sub-agents per exotic species (avian / reptile / rabbit / rodent) loaded when a patient of that species is seen; ensures species-appropriate messaging + advice templates.

    Weekly Exotic patient cohort + species mix + the species-specific resource pack used.
    Advises species-aware messaging
    Ingenuity Loads the RIGHT sub-specialist per species - a bearded dragon owner doesn't get rabbit-vaccination advice.
  • Beam Review velocity engine reports to Maya

    Tracks Google + Pawpix + Trustpilot review cadence + names the visit moments most likely to convert into 5* (positive diagnosis confirmed; post-op recovery visit; routine puppy/kitten check).

    Weekly 5* ask candidates this week + the right channel + tone per owner.
    Advises review-ask timing
    Ingenuity AVOIDS asking after a difficult diagnosis or after an EOL conversation - the unforced error a generic review-request tool can't avoid.
  • Coverly Pet-insurance claim helper reports to Casey

    For each invoice on an insured patient, drafts the claim narrative + assembles the records the insurer needs; reduces owner friction at point-of-payment.

    Weekly Open insurance claims + the documentation status + any insurer pushback patterns to flag.
    Advises claim documentation
    Ingenuity Spots the documentation pattern that triggers insurer queries + fixes the SOURCE narrative on first submission - reduces back-and-forth dramatically.
  • Pulse Emergency capacity planner reports to Ollie

    Watches emergency-slot availability against historical emergency volume by hour / day / season; flags when the practice is under-resourced for likely demand.

    Weekly Next-week emergency-capacity outlook + the staffing / rota suggestion.
    Advises emergency capacity adjustment
    Ingenuity Predicts demand WITH local context (fireworks night, school-holiday boredom for dogs, autumn antifreeze season) - not just rolling 4-week averages.
  • Linden Bereavement follow-up curator reports to Sara

    After a euthanasia or death, ensures the family gets the right follow-up: sympathy card timing, paw-print or fur-clipping handover, the gentle return-to-practice invitation 6 months later.

    Weekly Bereavement cohort + the touch-points coming due + the families who need extra warmth this week.
    Advises bereavement touchpoint
    Ingenuity Times the 6-month 'how are you?' return-to-practice outreach to the SAME WEEKDAY of the original loss - lands as kindness, not algorithm.
Walk away from

What's costing you today

  • Out-of-hours calls hard to triage + escalate safely
  • Vaccination + check-up reminders drifting by months
  • Treatment quotes hard to discuss without upsetting owners
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Sano triages every out-of-hours message into emergency / urgent / can-wait with the safe-words script
  • Ivory runs annual vaccination + dental-check recall with the right tone per species + age
  • Cara names which referral source (groomer / breeder / Google) brings your best LTV pets
  • Memo writes the monthly clinician brief - per-clinician conversion + which species are lapsing
  • 35+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for veterinary practices. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the veterinary practices catalogue See pricing

Ready to see this on your veterinary practice?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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