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Built for roofers

When the storm rolls in, your phone is already answered.

Same Brilliant AI platform, tuned end-to-end for roofers. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Gale
  • Crow
  • Claim
  • Helm
  • Vane
  • Cycle
  • Sign
  • Close
  • Span
  • Seal
  • Knock
  • Vein
  • Hold

13 roofers-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Storm-event surge buries the inbox for 72 hours
  • Insurance-adjuster paperwork drags closure
  • Jobsite signs + QR drive social proof, but nobody manages them

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What roofers get from day one.

  • Gale runs the post-storm strike-force playbook - first 72 hours mapped out
  • Crow tracks insurance-claim status across every open job + chases adjusters on the right cadence
  • Helm runs the jobsite-sign + QR-code pipeline for social proof + neighbour-capture
  • Cara names which storm patterns + postcodes bring your best-LTV jobs
  • Memo writes the monthly insurance-conversion + neighbour-capture report
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

gale

Gale (roofers) - storm strike-force playbook

Storm forecast Sat 18:00 → Gale pre-stages the SMS + Insta + jobsite-sign assets, flags 4 lapsed-quote leads in the path, drafts the priority response SMS in your voice.

crow

Crow - insurance-adjuster liaison

Tracks 14 open claims; flags 3 where the adjuster has gone quiet 14+ days. Drafts the polite chase email naming the policy clauses + the photographic evidence Crow already filed.

helm

Helm - jobsite-sign + QR-code social proof

Job at 14 Park Road wraps Thursday. Helm drafts the QR sign with the before/after carousel + a £50-credit referral hook for the 6 nearest neighbours visible from the road.

report_writer

Memo writes the monthly report

Insurance-job conversion 71%. Crow's cluster says cash-pay jobs convert at 84% but flow-time is 2x. Recommends a separate sales path for cash-pay + retain the insurance specialism for 80%-of-revenue insurer-driven jobs.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Half my roof's gone after last night's storm - can you come look? Customer · inbound
Gale's on it. Sending Tom for a same-day assessment + photographic survey for your insurance claim - slot 14:00 today. Free; we'll itemise everything for your adjuster. Address 14 Park Road? Crow will pre-fill your insurance form so you've got the loss-adjuster paperwork ready before he leaves. Agent · drafted, awaiting your sign-off
Why's your quote £4k when someone else said £2,500 for the same thing? Customer · inbound
Two reasons in your quote: GRP felt on the flat-section (vs the cheaper bitumen which lasts ~7y here vs ~15y for GRP) and a 10-year insurance-backed guarantee (which costs us a premium but means you're covered if we're not around). Pia's noted price came up - want Tom to walk you through the spec sheet showing exactly where the £1.5k differs? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every roofers sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Gale post-storm 72-hour strike-force playbook
  2. 02 Crow insurance-claim status tracking + adjuster chase
  3. 03 Helm jobsite-sign + QR + neighbour-capture pipeline
  4. 04 Cara per-storm-pattern LTV + best-postcode brief
  5. 05 Memo monthly insurance-conversion + neighbour-capture report
The full footprint

What ships for roofers, in full.

34+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Storm-Damage Strike Force Roofing revenue is project-based and weather-dependent. After a hail or wind event the firms that knock the affected streets first win the work; the rest get the leftovers a week later. Owners cannot mobilise a canvass route fast enough, an
  • Drone-Inspection Lead Magnet & Photo-to-Estimate Free roof inspections are the highest-converting top-of-funnel offer in roofing, but each one costs a crew a half-day climb. Homeowners hesitate to book because "someone walking my roof" feels invasive, and the firm cannot scale inspections
  • HOA / Strata Door-Knock Router A single roofing job in an HOA (US) or strata/managed estate (UK) signals a cluster of identical-age, identical-spec roofs that will all fail in the same window. Crews park outside one address and never work the street; the cluster opportun
  • Insurance-Adjuster Liaison & Claims-Report Generation Insurance-funded roof jobs stall for weeks because the homeowner cannot assemble a coherent claim and the carrier's adjuster lowballs the scope. The owner spends unpaid hours writing supplements and chasing adjusters instead of roofing, and
  • Re-Roofing Lifecycle by Home Age A roof is a non-discretionary 20-40 year replacement, but firms only hear from a homeowner once it leaks. The predictable re-roof window across the local housing stock is invisible to the owner, so the firm competes on emergency price inste

+ 9 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk roofing contractor
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for roofers. See the full fleet.

13 specialists, roofers-only

A thinking team - built for roofers.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Gale Storm-damage strike-force dispatcher reports to Otis

    When a named storm hits, dispatches the door-knock + drone-inspection teams to the highest-damage postcodes WITHIN 24 hours; first roofer in captures the neighbourhood.

    Weekly Storm-watch this week + the 3 named postcode targets ready for door-knock + the drone-team rota.
    Advises storm dispatch route + neighbourhood capture
    Ingenuity Cross-references MET-OFFICE radar damage indicators with GOOGLE-EARTH roof-age data - directs trucks to roofs BOTH hit by the storm AND old enough to be claim-ready.
  • Crow Drone-inspection lead magnet reports to Marnie

    Free drone inspections offered to in-base + adjacent addresses; auto-generates a 1-page condition report with photos + per-issue cost-to-fix; converts 30-45%.

    Weekly Drone inspections this week + 5 highest-converting candidates + the per-property repair-priority list.
    Advises drone-report-driven repair quote
    Ingenuity Auto-classifies each drone photo by DAMAGE-TYPE + URGENCY - generic 'we did a survey' emails don't show the customer what they're actually looking at.
  • Claim Insurance adjuster liaison reports to Faye

    Builds the claim packet (photos + damage report + scope-of-work) the adjuster needs to settle FAST + FAIR; tracks every claim through the adjuster's queue + flags slow ones for owner escalation.

    Weekly Claims this week + the 2 stuck >21 days with the adjuster + the named escalation route.
    Advises adjuster escalation route
    Ingenuity Knows each adjuster's PREFERRED PACKET FORMAT - one wants line-itemed xactimate, another wants narrative; generic claim packets get bounced for re-formatting.
  • Helm Subcontractor liability gate reports to Clara

    Pre-job verifies every sub's PL + EL + work-at-height training + CSCS card validity; blocks dispatch if any gap. Renews documentation BEFORE expiry.

    Weekly Sub-docs expiring in 60 days + 0-2 jobs needing a sub swap this week.
    Advises sub liability gate + swap pick
    Ingenuity Auto-pulls insurance certs from the broker portal + verifies LIABILITY LIMITS not just existence - a sub with £100k EL is still uninsured for a fall claim exceeding that; generic checks tick the box.
  • Vane Weather-window scheduler reports to Otis

    Reads 14-day met-office forecast + matches against the in-flight quote pipeline; reschedules quoted starts to the next dry window before the customer calls in frustration.

    Weekly Forecast windows next 14 days + the 5 jobs to slot into each window.
    Advises weather-window slot pick
    Ingenuity Carries PARTIAL-COMPLETION state - a job at felt-stage needs different rain tolerance than one at slate-stage; generic scheduling treats both the same.
  • Cycle Re-roofing lifecycle replace timer reports to Marnie

    Per-property model of roof age + material + last-repair history + neighbourhood replace cadence; opens the re-roof conversation 12-24 months BEFORE the roof fails, when the customer can plan + finance.

    Weekly Top 10 re-roof candidates this quarter + the per-property named hook + total quoted-value potential.
    Advises re-roof conversation timing
    Ingenuity Reads NEIGHBOURHOOD replace cadence (when did the neighbours' roofs go?) - peer effect drives 40% of replace decisions; generic age-based outreach misses the social trigger.
  • Sign QR-coded social-proof jobsite signs reports to Marnie

    Each jobsite sign carries a QR to the per-property drone before/after + customer testimonial; tracks scan-to-enquiry conversion + auto-A/B tests sign designs by postcode.

    Weekly Scan-to-enquiry conversion this week + the postcode where one sign design beat the other.
    Advises next sign design + postcode
    Ingenuity Reads scan TIME-OF-DAY + DEVICE - early-morning mobile scans are dog-walkers (high-intent prospects), late-evening desktop scans are competitor recon; generic sign tracking treats them the same.
  • Close Estimate-conversion engine reports to Julian

    Reads every estimate + the conversation transcript + the customer's stated decision-criteria; drafts the follow-up sequence that closes - urgency vs financing vs warranty-comparison vs do-nothing risk.

    Weekly Estimates out vs closed this week + the 3 stuck ones + the per-customer next-touch hook.
    Advises estimate-close per-customer hook
    Ingenuity Reads DECISION-MAKER chemistry (joint decision? sole? tenant-pushed?) from the survey conversation - tailors the close to the actual buyer.
  • Span Commercial flat-roof maintenance portfolio reports to Julian

    Identifies commercial buildings with flat roofs older than 8 years; drafts the named maintenance-contract pitch with the per-property leak-history (if known) + the avoided-downtime ROI.

    Weekly 3 commercial targets this quarter + the named contact + the avoided-downtime math to lead with.
    Advises commercial maintenance contract pitch
    Ingenuity Cross-references planning permission + change-of-tenant signals - a new tenant in a flat-roof building inherits the maintenance gap + is most receptive in months 1-3.
  • Seal Multi-state / multi-region licence monitor reports to Clara

    Tracks every region / locality the contractor operates in + the licence renewal cycle + the specific documentation each requires.

    Weekly Licences renewing in 90 days + the documentation gap per region.
    Advises licence renewal pack
    Ingenuity Knows each region's procurement quirks (one needs ISO 9001, another accepts CHAS, another wants TrustMark) - generic licence tracking treats them as one.
  • Knock HOA / strata door-knock router reports to Marnie

    Identifies HOA / strata postcodes where one property has had a recent claim; pre-routes the door-knock team to the right neighbours before competitor claims-chaser arrives.

    Weekly Door-knock postcodes this week ranked by recent-claim density + the per-postcode talking points.
    Advises door-knock route + per-postcode opener
    Ingenuity Reads recent CLAIM-RESOLUTION public records + FACEBOOK NEXTDOOR sentiment - neighbours talking about the claim are pre-warmed leads; generic door-knock doesn't know which doors.
  • Vein Metal-roofing niche pivot specialist reports to Julian

    Identifies the contractor's growth opportunity to pivot into metal-roofing (longer life + premium margin); tracks each metal lead through the longer sales cycle + the engineer-training requirement.

    Weekly Metal-roof pipeline this quarter + the 2 leads to close + the training milestones for the next engineer.
    Advises metal-roof pipeline progression
    Ingenuity Spots architectural-trend signals (metal-roofed neighbour in postcode = social-proof multiplier) - generic lead lists don't model the niche pivot.
  • Hold Cashflow sentinel + deposit-schedule defender reports to Faye

    Per-job tracks deposit + progress-payment schedule against contract; flags any job where the progress payment is due in <7 days + not yet invoiced; reads credit risk from prior payment history.

    Weekly Cashflow pipeline next 30 days + the 5 highest-risk progress-payment slips + the named tightening per.
    Advises progress-payment chase + tightening
    Ingenuity Predicts payment delay from QUOTE-TO-DEPOSIT lag - customers who took 14+ days to pay the deposit delay the progress payment 70% of the time.
Walk away from

What's costing you today

  • Storm-event surge buries the inbox for 72 hours
  • Insurance-adjuster paperwork drags closure
  • Jobsite signs + QR drive social proof, but nobody manages them
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Gale runs the post-storm strike-force playbook - first 72 hours mapped out
  • Crow tracks insurance-claim status across every open job + chases adjusters on the right cadence
  • Helm runs the jobsite-sign + QR-code pipeline for social proof + neighbour-capture
  • Cara names which storm patterns + postcodes bring your best-LTV jobs
  • 34+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for roofers. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the roofers catalogue See pricing

Ready to see this on your roofer?

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