Same Brilliant AI platform, tuned end-to-end for estate agents. Agents that know your world, workflows that ship on day one.
14 estate agents-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.
Sound familiar? Here's what changes the day your AI team comes online.
Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.
Valuation done Tuesday → no sign-up. Pitch drafts the +3d follow-up referencing two specific things from the valuation visit, the +7d 'recent comparable sold for £X' nudge, and the +14d 'we've a buyer specifically looking in your road' if it's true.
New 4-bed listing on Park Road: Strike pulls 14 buyers in pipeline who match (postcode + bedroom + budget + recently active), shortlists the top 6 with named reasons + drafts a personal call-script for each.
4-link chain on 22 Acacia Avenue: Chain flags link 2 (FTB) has been silent 9 days, their mortgage offer expires in 14. Drafts a polite 'where are we' email + a fall-back option ('we've a back-up buyer prepared to wait').
Photos in for 14 Park Road: Quay drafts a 250-word description tuned to recent buyer-feedback patterns ('south-facing rear', 'walk to station', 'untouched original features') + 3 Insta carousel captions for your approval.
Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.
Every estate agents sub-account ships pre-loaded with these. Switch any off, tune any with your wording.
38+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.
+ 13 more niche workflows + 20 universal workflows. See them all.
+ 8 more specialist roles for estate agents. See the full fleet.
These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.
Reads every valuation appointment + the vendor's competitor valuations + the local-comparable data; drafts the 48h follow-up that closes the instruction before the vendor signs with the agent who valued highest.
Routes inbound web leads / portal enquiries to the right negotiator within 60 seconds + drafts the personalised opening message; never lets a lead sit more than 5 min during business hours.
Per-sale chain-stress model (mortgage delays, survey-find renegotiations, conveyancer responsiveness, vendor-buyer communication signals); flags chains at risk + names the next intervention BEFORE the collapse.
Identifies inbound enquiries from landlords (multi-property indicators in the address / company-name); pivots the playbook to capture the portfolio + propose a managed-lettings contract instead of one-off.
When a vendor withdraws (or threatens to), reads the reason + the comparable agents' fees + the local market direction; drafts the per-vendor save offer + the honest 'should you really withdraw?' analysis.
Scrapes local council planning portals for new-build / conversion / development consents; drafts the per-developer outreach for the marketing / lettings instruction.
Identifies probate-related sales signals (Land Registry transfers on death, executor solicitor contact, longer empty-property periods); drafts the sensitive outreach that respects bereavement timing.
Identifies the annual school-admission wave (Jan deadline, March allocations, summer moves) + the right pre-warmed customers (children turning 4 or 11) in each catchment area.
Identifies FTB / Right-to-Buy signals (Help to Buy ISA opens, mortgage-in-principle requests, council tenant tenure milestones); drafts the per-buyer education-first outreach.
Pre-instruction AML/KYC check: verifies every document, flags every gap, drafts the customer-facing 'we need X by Y' message that gets compliance done WITHOUT feeling like an interrogation.
Per-portal (Rightmove / Zoopla / OnTheMarket) tracks spend vs leads vs instructions vs completions; drafts the monthly portal-mix review + the next-month spend shift.
Per-conveyancer response-time + completion-rate + fall-through-rate; drafts the per-conveyancer feedback + the network-rotation pick for the next sale.
Builds the per-postcode monthly market report (sold prices, asking-vs-achieved ratios, supply-demand shifts, school + transport changes) that becomes the agent's content marketing + valuation toolkit.
Per-negotiator pipeline + conversion + fall-through rate + ARPU; drafts the per-negotiator coaching note + the named focus area for next week.
The agents above are the ones we lead with for estate agents. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.
A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.