Brilliant AI
Get started
Built for plumbers

Never miss an emergency. Never lose a quote silently.

Same Brilliant AI platform, tuned end-to-end for plumbers. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Sluice
  • Chase
  • Burst
  • Tarn
  • Glaze
  • Brace
  • Quay
  • Drum
  • Tang
  • Eddy
  • Loom
  • Vent
  • Cinch

13 plumbers-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Calls missed while on a job = lost £200+ visits
  • Quotes lost on price + you never find out WHY
  • Boiler-service revenue leaking out the side

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What plumbers get from day one.

  • Burst classifies every inbound on urgency × job-value × payment-risk BEFORE you pick up
  • Pia clusters every 'no' into offer / price / timing / trust + names the fix to test next week
  • Cara names which channel (Google / referral / van-livery) brings your best LTV
  • Memo writes the monthly margin + utilisation report in your voice with hypothesis + next experiment
  • Tarn cross-checks engineer manufacturer-trained list against the boiler photo before any quote
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

burst

Burst (plumbing) - emergency dispatch + rota welfare

Classifies 3am leak as emergency, routes to nearest on-call, flags engineer has done 4 emergencies in 24h (rota burn-out) + recommends swapping the next callout to Joel.

decline_analyst

Pia clusters every quote-loss

4 declines this month were price-objection clustered around bathroom renovations. Test: payment-plan tier on quotes £4k+. Tracks acceptance over 60 days.

report_writer

Memo writes the monthly board pack

Net margin slipped to 7%. Brace flagged 5 jobs whose copper cost rose. Re-rate by Friday - here's the named list with the deltas + the new prices.

marketing

Mira drafts content in your voice

Pulls winter pipe-burst theme + drafts 3 IG posts + a LinkedIn case study from last week's emergency callouts (Burst's pattern data) - for your approval.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

There's water coming through my kitchen ceiling and it's getting worse Customer · inbound
Turn off the stopcock if you can (usually under the kitchen sink). Burst is paging Tom now - ETA 22 minutes. Address on file is 14 Acacia Avenue, confirm? He'll ring 5 min out. Agent · drafted, awaiting your sign-off
Why was your bathroom quote £400 more than the other guy's? Customer · inbound
Fair question - two reasons in your quote: WRAS-approved fittings (not generic) and 10-year workmanship guarantee. Pia's noted price came up - want Tom to walk you through the line-items + show the lab-cost / install split before you decide? He does these in 15 min on a call. Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every plumbers sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Burst emergency dispatch (urgency × job-value × on-call rota welfare)
  2. 02 Pia quote-loss cluster + named experiment monthly
  3. 03 Cara channel-LTV + 'scale this, cut that' brief
  4. 04 Memo monthly margin + utilisation board pack
  5. 05 Tarn Gas-Safe scope check + Mira content drafts before publish
The full footprint

What ships for plumbers, in full.

41+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Price-Shopper Filter & Premium-Job Router Owners burn hours on the phone with price-shoppers who book whoever is £20 cheaper, while genuine emergencies and high-LTV installs get the same generic handling. Estimating time is wasted on jobs that never convert, and the owner cannot te
  • Price-Shopper Filter & Premium-Job Router Owners burn hours on the phone with price-shoppers who book whoever is £20 cheaper, while genuine emergencies and high-value installs get the same generic handling. Estimating time is wasted on jobs that never convert and the owner cannot t
  • The Frost-Surge Pre-Booking Campaign Every cold snap drives a spike of frozen-pipe and boiler-failure work, but the diary fills within 48 hours and the firm turns away revenue it could have pre-booked. Past customers with ageing boilers are never proactively warned, and emerge
  • Merchant-Margin Defender Merchant price rises silently erode job margin; the owner discovers it at year-end.
  • Landlord-Portfolio Capture Letting agents and portfolio landlords are the highest-LTV plumbing clients but are never systematically prospected.

+ 16 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk plumbing + heating engineer
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for plumbers. See the full fleet.

13 specialists, plumbers-only

A thinking team - built for plumbers.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Sluice Price-shopper triage + premium-job router reports to Julian

    Reads inbound enquiries + the linguistic signature of the message (cheapest / quote / get back to me vs blocked drain / no hot water / boiler red light); routes premium jobs straight to the diary, soft-handles tyre-kickers with a self-serve guide + a price-band reply.

    Weekly Top 10 inbound this week: 3 hot premium jobs the owner should call back personally + 7 soft-handled with the guide; conversion delta vs last week.
    Advises enquiry triage call list
    Ingenuity Reads the message TONE (urgency vs price-anchoring) + the postcode-affluence overlay to predict premium-job vs commodity-quote BEFORE the estimator's time is spent.
  • Chase Van-day utilisation optimiser reports to Otis

    Models every job by depot-distance + parts-on-board + skill-mix + customer-window + buffer-for-overruns; names the right job order for tomorrow's van so the engineer ends the day at home, not back at the depot.

    Weekly Last week's van-day utilisation %; the 3 days that lost the most hours + the named reason (overrun / parts trip / no-show / under-booked); tomorrow's optimal route.
    Advises van-day route + ordering
    Ingenuity Carries the parts-on-board state through the day so a no-show frees the next job that uses leftover stock - generic scheduling tools just shuffle slots.
  • Burst Emergency-call SLA keeper reports to Otis

    Watches no-water / no-heat / leak inbound; promises a 60/90-min response window the engineer can ACTUALLY hit given current van location + on-call diary; never makes a promise the dispatcher will have to break.

    Weekly Emergency SLA hit-rate this week + the 2-3 calls where we missed the window (with the diagnostic reason); on-call rota for next week.
    Advises emergency response promise
    Ingenuity Models on-call FATIGUE - if the engineer has done two night-call-outs in 72h, Burst slides them down the rota even if technically available.
  • Tarn Gas-Safe + WRAS compliance watcher reports to Clara

    Tracks every gas-safe / WRAS-relevant job + the engineer qualifications + the cert + the customer-handover pack; interrupts a job dispatch if the assigned engineer's certification doesn't cover the appliance.

    Weekly Compliance gaps: 0-2 jobs this week that needed a different engineer; certs expiring in the next 60 days; next Gas Safe inspection prep status.
    Advises compliance gate + engineer-swap
    Ingenuity Reads the BOILER MAKE+MODEL from the lead photo + auto-checks whether the assigned engineer's manufacturer-trained list covers it - generic schedulers don't even know to ask.
  • Glaze Frost-surge demand + pre-booking reports to Marnie

    Watches met-office 14-day forecast for cold-snap windows; pre-books boiler-services + sends frost-prep checklists to high-value customers a week before the weather hits; doubles the on-call rota when the freeze lands.

    Weekly Next forecast freeze window + the named pre-book list (top 30 customers + the offer to make); on-call rota doubling trigger date.
    Advises seasonal pre-book waveplan
    Ingenuity Reads BOTH the met-office data + last-year same-week call volume to forecast - generic 'winter prep' campaigns blast everyone, Glaze targets only the boiler-installs that are 8+ years old.
  • Brace Merchant-margin defender reports to Faye

    Watches copper / brass / boiler list-price moves at the two main merchants; flags when a quoted job's margin has eroded enough to need a re-quote BEFORE the engineer arrives + the customer expects the old price.

    Weekly Pricing volatility this week + the 5 quoted jobs whose margin has slipped >5%; re-quote vs absorb decision per.
    Advises re-quote vs absorb decision
    Ingenuity Reads the JOB LINE-ITEM stack against merchant invoice history per part - generic accounting tools see the P&L lag a month.
  • Quay Landlord-portfolio capture reports to Julian

    Identifies when an inbound is a landlord (multi-property indicators in the address / company-name / VAT signal); pivots the playbook to capture the portfolio + propose an annual gas-safety contract instead of one-off.

    Weekly Landlord enquiries this week + the 2-3 with the highest annual-contract potential; the named close-step for each.
    Advises portfolio annual-contract pitch
    Ingenuity Cross-references the inquiry address against Land Registry portfolio holdings - generic CRMs treat every address as a one-off.
  • Drum Lapsed-boiler-service reactivation reports to Marnie

    Per-customer model of which boilers are >12mo since last service + the right hook (warranty validity / cold-snap prep / efficiency drift) for each owner profile.

    Weekly Named lapsed-service list (top 20) ranked by re-engage likelihood + the per-customer hook to lead with.
    Advises lapsed-service re-engage hook
    Ingenuity Carries the LAST-SERVICE FREE-TEXT note (engineer's 'pressure dropping slightly') into the outreach so the owner sees 'remember the slight pressure drop?' - generic re-engagement emails are generic.
  • Tang Two-way review engine reports to Marnie

    Drafts the customer-facing review request AND a private engineer-coaching note (what the customer liked / what to repeat) from the same job-completion signal.

    Weekly Reviews collected this week + 3 named engineer coaching notes from the patterns; next week's coaching focus.
    Advises review request + engineer note pair
    Ingenuity Closes the loop BOTH ways - the customer gets a tailored ask, the engineer gets a private note - generic review tools only do the outbound half.
  • Eddy Cashflow + late-payer predictor reports to Faye

    Per-customer payment-history model; flags new jobs that pattern-match late-payer signatures (slow-pay history, dispute-flagged, sole-trader-no-VAT); proposes deposit / payment-on-completion rules per.

    Weekly Next week's 3 highest late-payer-risk jobs + the named payment-terms tweak per; total cashflow risk in pipeline.
    Advises payment-terms tweak per job
    Ingenuity Reads the QUOTE-TO-INVOICE delay history - a customer who quibbled the quote for 3 weeks pays the invoice late 80% of the time. Generic AR aging waits for the miss.
  • Loom Subcontractor network optimiser reports to Otis

    When the in-house diary is full, picks the right sub from the network based on job-fit + the sub's current capacity + past-job quality scores; never burns a relationship by over-asking one sub.

    Weekly Sub-utilisation balance this week + 2 jobs to route to the under-used sub before they drift away.
    Advises sub-assignment pick + sub-relationship health note
    Ingenuity Tracks RELATIONSHIP heat with each sub (response speed, push-back frequency) - generic dispatch picks the closest sub, Loom picks the right one for the long-term relationship.
  • Vent Boiler-replacement lead magnet reports to Marnie

    Identifies in-base boilers approaching 10/12/15-year marks; drafts the named pre-replacement conversation for each customer's actual brand + age + reliability history; ties to manufacturer-installer scheme rebates.

    Weekly Named replacement pipeline this week (5 high-likelihood with their per-customer hook) + total quoted-value potential.
    Advises replacement conversation opener
    Ingenuity Knows the manufacturer-INSTALLER scheme rebate calendars + times the conversation to the rebate window so the customer + the business both win.
  • Cinch Quote win/loss analyser reports to Julian

    Reads every won/lost quote + extracts the named pattern (price-shock / response-speed / engineer-rapport / competitor-mention); feeds the pattern back to the next quote's draft + the estimator's playbook.

    Weekly Win/loss this week + the named pattern in losses + the next-quote tweak to test.
    Advises next-quote framing tweak
    Ingenuity Reads LOST-QUOTE follow-up reasons from the customer free-text - most plumbers never ask, generic CRMs don't analyse the answer.
Walk away from

What's costing you today

  • Calls missed while on a job = lost £200+ visits
  • Quotes lost on price + you never find out WHY
  • Boiler-service revenue leaking out the side
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Burst classifies every inbound on urgency × job-value × payment-risk BEFORE you pick up
  • Pia clusters every 'no' into offer / price / timing / trust + names the fix to test next week
  • Cara names which channel (Google / referral / van-livery) brings your best LTV
  • Memo writes the monthly margin + utilisation report in your voice with hypothesis + next experiment
  • 41+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for plumbers. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the plumbers catalogue See pricing

Ready to see this on your plumber?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

Set up free Browse other niches