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Built for painters + decorators

Beautiful work. Beautiful business.

Same Brilliant AI platform, tuned end-to-end for painters + decorators. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Hue
  • Sand
  • Roll
  • Touch
  • Sky
  • Vent
  • Door
  • Block
  • Sheen
  • Coin
  • Brush
  • Pin

12 painters + decorators-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Estimating dry-time + prep often underquoted
  • Touch-up follow-ups months later - manual chase
  • Commercial VOC + ASA spec language is fiddly

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What painters + decorators get from day one.

  • Hue picks the brand + spec per substrate + your usual margins
  • Touch runs the 6-month + 12-month touch-up reminder per job
  • Pia clusters every quote-loss into price / spec / timing / trust
  • Cara names which property type (terraced / detached / commercial) brings your best LTV
  • Memo writes the monthly per-painter productivity + repeat-work report
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

hue

Hue (painters) - brand + spec picker

Inbound 'south-facing kitchen feature wall, oak panels' → Hue suggests Farrow & Ball Modern Eggshell over a SmartShield primer, 2 coats, calculates time + paint + your margin.

touch

Touch - 6 + 12 month touch-up cycle

Mrs Wilson's hall job hit the 6-month mark. Touch drafts a polite check-in + a £75 touch-up offer (90 min, in/out same day) + the upsell: 'while I'm there, the spare bedroom?'

decline_analyst

Pia clusters every quote-loss

5 of last quarter's £3k+ losses cited 'going to think about it'. Pia's secondary cluster - most never came back. Test: a 7-day follow-up call from the painter (not the office) on quotes £3k+. Tracks conversion lift.

report_writer

Memo writes the monthly report

Per-painter productivity: Joe 92% (target 85%), Sam 78%. Pivot's data shows Sam's adjacent jobs running 25min late, cascading. Named fix: tighter geographic routing on Sam's Mon-Tue.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Want my living room painted - when can you fit it in? Customer · inbound
Happy to. Hue's pulled the postcode + asked Sam to do a 15min walk-around tomorrow at 16:00 (free) so we can quote accurate, not 'depending'. Want the email confirmation with what he'll need to see (sample walls, ceiling cracks if any)? Agent · drafted, awaiting your sign-off
We got the quote - why is it £400 more than the guy who knocked first? Customer · inbound
Honest answer: spec differences in your quote. (1) Z*nsser primer on the woodwork because of the old gloss vs general undercoat (saves you a re-paint in 3y). (2) 2 finish coats not 1. (3) F&B paint (you mentioned the dining room) at £75/2.5L vs trade-grade at £35. Want Sam to do a 'no-frills' alt quote so you can see exactly what each line costs? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every painters + decorators sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Hue brand + spec picker tuned to substrate + your margins
  2. 02 Touch 6 + 12 month touch-up cycle with upsell
  3. 03 Pia quote-loss cluster + 7-day painter-call experiment on £3k+
  4. 04 Cara per-property-type LTV brief monthly
  5. 05 Memo monthly per-painter productivity + repeat-work report
The full footprint

What ships for painters + decorators, in full.

26+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Quote Win/Loss Analyser Painters quote a lot more jobs than they win, and the ones they lose disappear without a record. Without the WHY, every loss teaches nothing. Owners can't tell whether they're losing on price, on slow turnaround, on the colour-match write-u
  • Survey-or-No Lead Grader Painters spend half their week driving to surveys for jobs that were always going to go to the cheapest quote, while genuine premium customers wait days for a callback. Most enquiries can be quoted remotely from photos and a few questions,
  • Spring Exterior Pre-Booking Pipeline Exterior painting is brutally seasonal in the UK - March through September. Painters who don't lock in their season by February end up with a fragmented diary of small interior jobs while their competitors are booked solid on exterior premi
  • Lapsed-Customer Reactivation (Repaint Cycle) Most painters' best customers re-paint every 5-10 years + forget who painted last time. Without proactive outreach, 80% of repaint jobs go to whoever's marketing is loudest at the moment they search. The owner has a goldmine of historical c
  • Local SEO + Google Business Profile Engine Most painters are invisible in local search - they show up on page 2-3 + lose every "painter near me" search to well-optimised competitors. Google Business Profile sits neglected; reviews are sparse; posts haven't been touched in months. SE

+ 1 more niche workflow + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk painter and decorator
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for painters + decorators. See the full fleet.

12 specialists, painters + decorators-only

A thinking team - built for painters + decorators.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Hue Per-customer colour-match library keeper reports to Nell

    Records every paint reference (brand + line + exact code + finish + room) per customer; surfaces the history when the customer asks for a touch-up or next-room job 18 months later.

    Weekly Customers with usable colour-history this week + 3 ripe for a 'remember the F&B Hague Blue?' re-engagement.
    Advises colour-memory re-engagement
    Ingenuity Carries the COLOUR-CHOICE story (why the customer picked it) into the next conversation - generic CRMs see the colour code, not the meaning.
  • Sand Prep-time estimator reports to Faye

    Reads the survey photos + free-text notes; estimates prep hours (filler / sanding / masking / priming) BEFORE the quote goes out; flags any job whose prep estimate looks 30%+ too low against the trade's historical baseline.

    Weekly Quotes this week with prep-estimate review + the 2 underpriced for prep + the named uplift.
    Advises prep-estimate uplift call
    Ingenuity Reads PHOTOS for damage-density (cracks per m², filler depth) + classifies prep tier - generic estimators ask the painter who under-quotes by habit.
  • Roll Decorator-week routing reports to Otis

    Models the diary in 5-day decorator-week blocks; schedules quoted jobs into the next available block without splitting a job across weeks; flags any rescheduling that would break a client commitment.

    Weekly Next 4 decorator-weeks scheduled + 2 jobs at risk of slipping + the named fix.
    Advises decorator-week slot pick
    Ingenuity Knows that DECORATING is a momentum trade - splitting a re-paint across two weeks doubles the setup time + loses the customer's patience; generic scheduling treats every day as fungible.
  • Touch After-care touch-up tracker reports to Nell

    Schedules the 30 / 60 / 90 day touch-up calls included in the premium tier; tracks the per-customer touch-up outcome + the referral / repeat-job signal that often follows.

    Weekly Touch-ups due this week + the 2 most-likely-to-refer customers based on touch-up satisfaction.
    Advises touch-up + referral ask
    Ingenuity Cross-references the touch-up VISIT outcome with the referral ask timing - customers who say 'wow you came back, amazing' refer 5× more than baseline; ask in that window.
  • Sky Weather-window exterior planner reports to Otis

    Reads 14-day met-office forecast against the quoted exterior pipeline; reschedules to the next dry-window block before the customer calls in frustration.

    Weekly Next 14 days dry windows + the 4-5 exterior jobs to slot in; April-Oct surge plan.
    Advises exterior weather-slot
    Ingenuity Models PAINT-CURE windows (some primers need 4 dry hours, some 4 dry DAYS) - generic weather-scheduling ignores cure-time chemistry.
  • Vent Commercial VOC + spec compliance reports to Clara

    For commercial / institutional jobs: tracks the spec requirements (VOC limits, fire-rated paints, anti-microbial finishes for healthcare); blocks any wrong-product order before it ships.

    Weekly Commercial jobs in-flight + the 2 spec-compliance checks needed this week.
    Advises spec compliance gate
    Ingenuity Knows healthcare + food-prep + childcare spaces have DIFFERENT regulatory paint requirements - generic commercial painters lump them together + fail audit.
  • Door Neighbour-capture referral engine reports to Marnie

    When a job lands in a street + the customer is delighted, drafts the named-property door-flyer for the 3-5 neighbours likeliest to want the same; tracks conversion per flyer drop.

    Weekly Completed jobs this week + the 3 streets to drop flyers next + the per-property hook.
    Advises neighbour-capture flyer drop
    Ingenuity Drops flyers WHILE THE VAN IS STILL ON THE STREET - neighbours notice the work in progress; generic referral campaigns drop weeks after.
  • Block Commercial contract hunter reports to Julian

    Identifies local commercial properties + change-of-tenant + planning-consent fit-out signals; drafts the post-fit-out paint contract pitch.

    Weekly 3 commercial targets this week + the per-property contact + the named pitch.
    Advises commercial contract pitch
    Ingenuity Times outreach to FIT-OUT WEEK 6 - after the builder, before the cleaner; generic B2B blasts miss the window.
  • Sheen Two-way review + reputation engine reports to Marnie

    Drafts customer review request AND a private painter-coaching note (what the customer specifically liked / what to repeat) from the same job-completion signal.

    Weekly Reviews collected this week + 2 painter coaching notes; next week's coaching focus.
    Advises review + coaching pair
    Ingenuity Closes the loop BOTH ways - generic review tools only do the outbound half.
  • Coin Cashflow + late-payer predictor reports to Faye

    Per-customer payment-history overlay; flags new jobs that pattern-match late-payer signatures; proposes deposit / completion-payment rules per.

    Weekly Top 3 late-payer-risk jobs this week + the named payment-terms tweak per.
    Advises payment-terms tweak per job
    Ingenuity Reads QUOTE-TO-DEPOSIT lag as the leading indicator of payment friction - generic AR aging waits for the miss.
  • Brush Estimate win/loss analyser reports to Julian

    Reads every won/lost estimate + extracts the named pattern (price-shock / colour-confidence / lead-time / rapport); feeds the pattern back to the next estimate.

    Weekly Win/loss this week + the named pattern in losses + the next-estimate tweak.
    Advises next-estimate tweak
    Ingenuity Asks the LOST-CUSTOMER follow-up question + analyses the answer - most painters never ask, generic CRMs don't analyse what comes back.
  • Pin Local SEO + Google Business Profile keeper reports to Marnie

    Per-postcode Google Business Profile freshness + photo rotation + Q&A monitoring; drafts the per-month GBP-update plan tied to actual recent jobs.

    Weekly GBP updates this week + the 2 review responses needing the owner's eye.
    Advises GBP update + review reply pack
    Ingenuity Posts photos with POSTCODE-SPECIFIC captions - the Google algorithm rewards locality signal; generic GBP updates blast the same caption everywhere.
Walk away from

What's costing you today

  • Estimating dry-time + prep often underquoted
  • Touch-up follow-ups months later - manual chase
  • Commercial VOC + ASA spec language is fiddly
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Hue picks the brand + spec per substrate + your usual margins
  • Touch runs the 6-month + 12-month touch-up reminder per job
  • Pia clusters every quote-loss into price / spec / timing / trust
  • Cara names which property type (terraced / detached / commercial) brings your best LTV
  • 26+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for painters + decorators. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the painters + decorators catalogue See pricing

Ready to see this on your painters + decorator?

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