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Built for locksmiths

24/7 lockout calls covered. Quotes don't wait.

Same Brilliant AI platform, tuned end-to-end for locksmiths. Agents that know your world, workflows that ship on day one.

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If this is you

The unglamorous work eating your week.

  • Lockout calls at 2am you can't always answer
  • Lost-key replacements need fast quotes
  • Insurance + UPVC paperwork eats time

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What locksmiths get from day one.

  • 24/7 auto-response with ETA + safety advice
  • Lockout triage routes to the nearest on-call locksmith
  • Lost-key quote from car / van make + model
  • Insurance paperwork drafted + sent same-day
  • Annual lock-check recall for landlord clients
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

receptionist

24/7 lockout triage

3am: "locked out" → agent: "On my way, ETA 25 min. Stay in a safe spot. Can you confirm postcode?" + escalates to on-call.

booking

Routes by location

Three locksmiths on call → routes to nearest by postcode + current job.

compliance

Insurance-grade language

Drafts BS3621 + insurance-approved-lock language in quotes + reports.

recall

Landlord lock-check cycle

Annual lock-check reminder per landlord-property with the BS3621 expiry date.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

I'm locked out of my flat — it's 11pm Customer · inbound
I'm sending Mark — he's 18 minutes away. Please stay in a safe, lit spot. Confirming you're at 14 Park Road, SE17? He'll call when he's 5 minutes out. Agent · drafted, awaiting your sign-off
Lost the key to my Ford Transit — how much for a replacement? Customer · inbound
For a Transit key (2018+) it's £180–£240 with programming, takes about an hour at our shop or we can come to you. What year is the van? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every locksmiths sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 24/7 lockout SMS + ETA + nearest-locksmith route
  2. 02 Lost-key quote from make + model + year
  3. 03 Insurance-claim paperwork drafts
  4. 04 Annual landlord lock-check recall
  5. 05 Post-job aftercare + review-request
The full footprint

What ships for locksmiths, in full.

20+ workflows and 0 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

Locksmiths runs the 20 universal playbooks on day one. Niche-specific playbooks are shortlisted as the cohort grows.

Top specialist agents

Locksmiths run on the universal agent fleet for now. Niche-specialised fleets ship as the cohort grows.

10 specialists, locksmiths-only

A thinking team — built for locksmiths.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Tumble 24/7 emergency lockout dispatcher reports to Otis

    Triages inbound lockout calls by urgency + customer vulnerability + van location; promises a response window the on-call locksmith can actually hit; never over-promises just to win the call.

    Weekly Emergency hit-rate this week + the 2 calls we missed (reason) + the on-call fatigue read.
    Advises emergency response promise
    Ingenuity Reads CUSTOMER VOICE-STRESS markers in the inbound call audio (the locked-out single parent at 11pm has different needs from the property manager between viewings) + steers the promise + the engineer's pre-arrival message - generic intake can't tell.
  • Chit Insurance-job pack builder reports to Faye

    Builds the customer-facing insurance pack (photos + incident note + invoice with the right line-items for each major insurer's claim form); customer claims back without re-typing or chasing the locksmith for a missing receipt.

    Weekly Insurance packs out this week + 2 customers whose claim is mid-process + the next touch.
    Advises claim-pack format pick + follow-up
    Ingenuity Knows each major insurer's preferred pack format (Aviva wants line-items + cert; Direct Line accepts narrative + photos) - generic invoices get bounced back.
  • Bolt Smart-lock retrofit upsell pacer reports to Marnie

    On a key-cutting visit or lockout call, reads the door + frame + lifestyle signals (Airbnb / shared house / elderly resident / dog-walker access) + drafts the per-customer smart-lock conversation.

    Weekly 5 smart-lock upsell candidates this week + the per-customer hook to lead with.
    Advises smart-lock conversation opener
    Ingenuity Reads LIFESTYLE signals not just lock-age - the Airbnb host wants different functions than the elderly couple; generic upsells blast the same product.
  • Pin Master-key system consultant reports to Julian

    For commercial sites + HMOs: drafts the master-key system design (key hierarchy + cylinder count + ANSI / EN grading); books the consultation; tracks the long sales cycle through approval.

    Weekly Master-key opportunities this quarter + the 2 named consultations to schedule.
    Advises master-key consultation book
    Ingenuity Knows commercial fire-doors REQUIRE specific cylinder grades that locksmiths often get wrong + the building fails insurance; pre-checks the spec for the customer's actual building.
  • Cert DBS + MLA credential tracker reports to Clara

    Tracks every engineer's DBS + MLA + relevant certifications + insurance; renews documentation BEFORE expiry; surfaces credentials in the inbound call automation (an MLA-vetted firm beats Google directory listings).

    Weekly Certs expiring next 60d + the 1-2 renewal actions.
    Advises credential renewal pack
    Ingenuity Knows the MLA member-status query API + can prove vetting in the inbound script - generic locksmiths claim 'fully insured' without proof; the named MLA callout closes the call.
  • Tag Local SEO + directory listings keeper reports to Marnie

    Per-postcode Google Business Profile freshness + Trustpilot + Checkatrade + MLA-find-a-locksmith listing health; surfaces the gaps a competitor is using to outrank locally.

    Weekly GBP / directory updates this week + 2 review responses needing owner eye + 1 postcode where competitor took the top spot.
    Advises listing-update pack + review reply
    Ingenuity Cross-references LOCAL SEARCH RANK trajectory + the competitor's recent listing changes - generic SEO tracking shows the rank but not the WHY.
  • Beam CCTV + alarm cross-sell pacer reports to Marnie

    Post-lockout / post-burglary visits are the highest-intent moment for CCTV / alarm upsell; reads the visit context + drafts the per-customer follow-up timed to the emotional window (48-72h after the incident).

    Weekly 5 post-incident customers + the per-customer cross-sell timing window.
    Advises post-incident cross-sell timing
    Ingenuity Times the cross-sell to the EMOTIONAL window (after a break-in the customer is buying; weeks later they're back to ignoring it) - generic upsells miss the moment.
  • Web Fleet + estate-agent account hunter reports to Julian

    Identifies local estate agents, property managers, letting agents + holiday-let operators (chronic key-pool churn customers); drafts the per-agent account pitch with the per-property pain hook.

    Weekly 3 named account targets this quarter + the per-target named contact + opener.
    Advises fleet account pitch
    Ingenuity Reads the agent's PORTFOLIO TURNOVER from RightMove + Zoopla - high-turnover agents lose more keys + need more cuts; generic B2B targets all agents equally.
  • Mirror Two-way review + reputation engine reports to Marnie

    Drafts customer review request AND a private engineer-coaching note from the same job-completion signal (especially for the high-stress emergency lockout - the post-job review carries the relief).

    Weekly Reviews collected this week + 2 engineer coaching notes (e.g. 'customer thanked you for the calm tone - repeat').
    Advises review + coaching pair
    Ingenuity Closes the loop BOTH ways - generic review tools only do the outbound half.
  • Tally Cashflow + late-payer predictor reports to Faye

    Per-customer payment-history overlay; flags new jobs matching late-payer signatures (especially uninsured lockouts paid by 'I'll transfer it'); proposes card-on-arrival rule per.

    Weekly Top 3 late-payer-risk jobs + the named payment-terms tweak per.
    Advises payment-terms tweak per job
    Ingenuity Reads CARD-PRESENT vs 'I'll-transfer' history per customer - the 'I'll transfer' lockout customer pays late 70% of the time; generic AR aging waits for the miss.
Walk away from

What's costing you today

  • Lockout calls at 2am you can't always answer
  • Lost-key replacements need fast quotes
  • Insurance + UPVC paperwork eats time
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • 24/7 auto-response with ETA + safety advice
  • Lockout triage routes to the nearest on-call locksmith
  • Lost-key quote from car / van make + model
  • Insurance paperwork drafted + sent same-day
  • 20+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for locksmiths. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the locksmiths catalogue See pricing

Ready to see this on your locksmith?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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