Built for locksmiths

24/7 lockout calls covered. Quotes don't wait.

Same Brilliant AI platform, tuned end-to-end for locksmiths. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Tumble
  • Chit
  • Bolt
  • Pin
  • Cert
  • Tag
  • Beam
  • Web
  • Mirror
  • Tally

10 locksmiths-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Lockout calls at 2am you can't always answer
  • Insurance + UPVC paperwork eats time
  • Annual landlord lock-checks fall off the calendar

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What locksmiths get from day one.

  • Tumble dispatches lockouts on urgency × location × on-call welfare in under 60 seconds
  • Chit drafts BS3621-compliant insurance pack with photo evidence before you leave site
  • Bolt runs the annual landlord lock-check recall per portfolio with the BS3621 expiry tracking
  • Pia clusters every 'I called someone else' reason + names the fix to test next quarter
  • Memo writes the monthly emergency-dispatch + landlord-recall conversion report
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

tumble

Tumble (locksmiths) - 24/7 lockout dispatch + rota welfare

3am 'locked out': Tumble routes to nearest on-call by postcode + current job, flags if engineer has done 4 emergencies in 24h (rota burn-out), drafts customer SMS with 25-min ETA + safety advice.

chit

Chit - insurance-grade paperwork on-site

After job: Chit drafts the BS3621-compliant report + photo annotations + insurance-approved-lock language, ready to send to the customer's insurer before you've packed the van.

bolt

Bolt - landlord annual lock-check recall

Mr Hassan's 6-flat portfolio: 2 BS3621 expiries in Sept, 4 in Nov. Bolt drafts the 90-day-out reminder + the 'bundle all 6 same week for £X' offer - for your approval.

decline_analyst

Pia clusters 'I called someone else'

8 of last month's losses cited 'too long to answer' (median 4 min). Test: 60-second auto-text-back with the engineer's ETA + a follow-up call within 90 seconds on lockout-keyword inbounds.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

I'm locked out of my flat - it's 11pm Customer · inbound
Sending Mark - he's 18 min away. Stay in a safe, lit spot. Confirming 14 Park Road, SE17? He'll call when he's 5 min out. (Tumble's also flagged the door's a UPVC - if it's the lock and not the mechanism, that's £85-£120 with a same-night fit; he'll quote on arrival.) Agent · drafted, awaiting your sign-off
How much for a Ford Transit key replacement? Customer · inbound
For a Transit (2018+) it's £180-£240 with programming, ~1 hour at our shop or we can come to you. What year + which engine - Chit can pre-pull the OEM code from the VIN so we're not waiting on Ford. (Loss-of-key incidents are usually claimable on van insurance - want me to draft the Chit-formatted claim pack while we're at it?) Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every locksmiths sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Tumble 24/7 lockout dispatch + on-call rota welfare
  2. 02 Chit on-site BS3621 insurance pack + photo annotations
  3. 03 Bolt landlord annual lock-check recall + bundled-portfolio offer
  4. 04 Pia 'called someone else' cluster + 60-second response experiment
  5. 05 Memo monthly emergency-dispatch + landlord-recall conversion report
The full footprint

What ships for locksmiths, in full.

26+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • 24/7 Emergency Lockout Dispatch Emergency lockouts ARE the locksmith's bread and butter — and they all come in mid-night, mid-Sunday, or mid-school-run. An owner who misses one call loses the customer (they go to whoever picked up) AND the review (they tell the world). Mo
  • MLA + Trustpilot + Google Reviews Amplifier The locksmith industry is plagued by scam operators charging £400 for a lock-out. Genuine MLA-approved locksmiths compete with these on Google + lose because the scammers buy reviews + dominate the local pack. The MLA badge is the single bi
  • Post-Burglary Insurance Aftermath Follow-Up Customers who called in distress after a burglary want immediate lock-change to feel safe; they often defer the proper upgrade (BS 3621 deadlocks, additional anti-snap euro cylinders, smart-lock integration) for later + then never get to it
  • Commercial Property Manager Key-Management Contract Hunter A single commercial property manager (HMO landlord, lettings agent, office building) can be £8-15k/year in scheduled lock-changes + emergency calls. Locksmiths chase domestic one-off jobs while never targeting the high-LTV commercial contra
  • Trading Standards-Grade Price Transparency Pack UK Trading Standards have prosecuted locksmith call-out scams + the entire industry suffers from a deserved reputation for opaque pricing ("from £49" + £400 invoice). Honest locksmiths who publish transparent pricing convert better + dodge

+ 1 more niche workflow + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk locksmith
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for locksmiths. See the full fleet.

10 specialists, locksmiths-only

A thinking team - built for locksmiths.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Tumble 24/7 emergency lockout dispatcher reports to Otis

    Triages inbound lockout calls by urgency + customer vulnerability + van location; promises a response window the on-call locksmith can actually hit; never over-promises just to win the call.

    Weekly Emergency hit-rate this week + the 2 calls we missed (reason) + the on-call fatigue read.
    Advises emergency response promise
    Ingenuity Reads CUSTOMER VOICE-STRESS markers in the inbound call audio (the locked-out single parent at 11pm has different needs from the property manager between viewings) + steers the promise + the engineer's pre-arrival message - generic intake can't tell.
  • Chit Insurance-job pack builder reports to Faye

    Builds the customer-facing insurance pack (photos + incident note + invoice with the right line-items for each major insurer's claim form); customer claims back without re-typing or chasing the locksmith for a missing receipt.

    Weekly Insurance packs out this week + 2 customers whose claim is mid-process + the next touch.
    Advises claim-pack format pick + follow-up
    Ingenuity Knows each major insurer's preferred pack format (Aviva wants line-items + cert; Direct Line accepts narrative + photos) - generic invoices get bounced back.
  • Bolt Smart-lock retrofit upsell pacer reports to Marnie

    On a key-cutting visit or lockout call, reads the door + frame + lifestyle signals (Airbnb / shared house / elderly resident / dog-walker access) + drafts the per-customer smart-lock conversation.

    Weekly 5 smart-lock upsell candidates this week + the per-customer hook to lead with.
    Advises smart-lock conversation opener
    Ingenuity Reads LIFESTYLE signals not just lock-age - the Airbnb host wants different functions than the elderly couple; generic upsells blast the same product.
  • Pin Master-key system consultant reports to Julian

    For commercial sites + HMOs: drafts the master-key system design (key hierarchy + cylinder count + ANSI / EN grading); books the consultation; tracks the long sales cycle through approval.

    Weekly Master-key opportunities this quarter + the 2 named consultations to schedule.
    Advises master-key consultation book
    Ingenuity Knows commercial fire-doors REQUIRE specific cylinder grades that locksmiths often get wrong + the building fails insurance; pre-checks the spec for the customer's actual building.
  • Cert DBS + MLA credential tracker reports to Clara

    Tracks every engineer's DBS + MLA + relevant certifications + insurance; renews documentation BEFORE expiry; surfaces credentials in the inbound call automation (an MLA-vetted firm beats Google directory listings).

    Weekly Certs expiring next 60d + the 1-2 renewal actions.
    Advises credential renewal pack
    Ingenuity Knows the MLA member-status query API + can prove vetting in the inbound script - generic locksmiths claim 'fully insured' without proof; the named MLA callout closes the call.
  • Tag Local SEO + directory listings keeper reports to Marnie

    Per-postcode Google Business Profile freshness + Trustpilot + Checkatrade + MLA-find-a-locksmith listing health; surfaces the gaps a competitor is using to outrank locally.

    Weekly GBP / directory updates this week + 2 review responses needing owner eye + 1 postcode where competitor took the top spot.
    Advises listing-update pack + review reply
    Ingenuity Cross-references LOCAL SEARCH RANK trajectory + the competitor's recent listing changes - generic SEO tracking shows the rank but not the WHY.
  • Beam CCTV + alarm cross-sell pacer reports to Marnie

    Post-lockout / post-burglary visits are the highest-intent moment for CCTV / alarm upsell; reads the visit context + drafts the per-customer follow-up timed to the emotional window (48-72h after the incident).

    Weekly 5 post-incident customers + the per-customer cross-sell timing window.
    Advises post-incident cross-sell timing
    Ingenuity Times the cross-sell to the EMOTIONAL window (after a break-in the customer is buying; weeks later they're back to ignoring it) - generic upsells miss the moment.
  • Web Fleet + estate-agent account hunter reports to Julian

    Identifies local estate agents, property managers, letting agents + holiday-let operators (chronic key-pool churn customers); drafts the per-agent account pitch with the per-property pain hook.

    Weekly 3 named account targets this quarter + the per-target named contact + opener.
    Advises fleet account pitch
    Ingenuity Reads the agent's PORTFOLIO TURNOVER from RightMove + Zoopla - high-turnover agents lose more keys + need more cuts; generic B2B targets all agents equally.
  • Mirror Two-way review + reputation engine reports to Marnie

    Drafts customer review request AND a private engineer-coaching note from the same job-completion signal (especially for the high-stress emergency lockout - the post-job review carries the relief).

    Weekly Reviews collected this week + 2 engineer coaching notes (e.g. 'customer thanked you for the calm tone - repeat').
    Advises review + coaching pair
    Ingenuity Closes the loop BOTH ways - generic review tools only do the outbound half.
  • Tally Cashflow + late-payer predictor reports to Faye

    Per-customer payment-history overlay; flags new jobs matching late-payer signatures (especially uninsured lockouts paid by 'I'll transfer it'); proposes card-on-arrival rule per.

    Weekly Top 3 late-payer-risk jobs + the named payment-terms tweak per.
    Advises payment-terms tweak per job
    Ingenuity Reads CARD-PRESENT vs 'I'll-transfer' history per customer - the 'I'll transfer' lockout customer pays late 70% of the time; generic AR aging waits for the miss.
Walk away from

What's costing you today

  • Lockout calls at 2am you can't always answer
  • Insurance + UPVC paperwork eats time
  • Annual landlord lock-checks fall off the calendar
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Tumble dispatches lockouts on urgency × location × on-call welfare in under 60 seconds
  • Chit drafts BS3621-compliant insurance pack with photo evidence before you leave site
  • Bolt runs the annual landlord lock-check recall per portfolio with the BS3621 expiry tracking
  • Pia clusters every 'I called someone else' reason + names the fix to test next quarter
  • 26+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Ready to see this on your locksmith?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.