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Built for personal trainers + gyms

Coach the client . Skip the diary admin.

Same Brilliant AI platform, tuned end-to-end for personal trainers + gyms. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Aria
  • Drew
  • Eli
  • Kai
  • Nyla
  • Sage
  • Reno
  • Vex
  • Bram
  • Lior
  • Calla
  • Tova
  • Mira
  • Wyn
  • Halo

15 personal trainers + gyms-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Sessions rescheduled by text at all hours
  • Block-booking conversion is patchy
  • Members drift after week 6 with no warning

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What personal trainers + gyms get from day one.

  • Aria handles every reschedule + holds the cancellation window per your policy
  • Drew runs the block-booking + renewal pipeline (4-week / 12-week / annual)
  • Eli tracks per-client adherence + flags week-6 drift before it becomes a cancel
  • Pareto names your top-20 LTV members + the 4 quietly dropping their session-count
  • Memo writes the monthly per-trainer retention + block-conversion report
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

aria

Aria (fitness) - reschedule manager

Sat 8am 'something's come up' at 11pm Fri. Aria offers Sun 9am or Mon 7am (Sarah's open windows), notes it's her 2nd reschedule this month + flags for Drew's retention chat.

drew

Drew - block-booking + renewal pipeline

James's 12-week block ends Friday. Drew drafts a personal renewal note from his trainer: 'next block - same time slots + you're 3kg off your goal weight, let's not break momentum.'

eli

Eli - week-6 adherence drift detector

Maya's session-count dropped from 3/wk to 1/wk this fortnight. Eli flags the pattern + drafts a non-pushy check-in from her trainer: 'all good? Let's adjust to fit your week if life's busy - 30-min instead of 60?'

report_writer

Memo writes the monthly retention report

12-week retention 78% (target 85%). Eli's cluster says weeks 5-7 are the drop. Recommends a 'goal-check' touch-point at week 4 for every new member with their PT, trial for 60 days.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Need to skip Saturday's session - sorry Customer · inbound
No worries. Aria's noted; given it's within the 24h window we'd usually charge half, but you've been consistent + this is a one-off so I'm waiving. Sarah has Sun 9am OR Mon 7am same week - want one of those? Eli also wanted to flag you're 3 weeks from your 12-week mark - Drew will message about renewal options early next week. Agent · drafted, awaiting your sign-off
Why's the 12-week block £540 when the drop-in is £40 × 12 = £480? Customer · inbound
Honest comparison: 12-week is 60-min sessions, drop-ins are 45-min. Per minute: drop-in £0.89, block £0.75. Block also includes the goal-check progress reviews (week 4 + 8 + 12, ~30 min each, normally £35 standalone). Eli's run the maths - if you book 8+ of the 12, block's cheaper. Want me to ask Sarah to do a quick goal-check call before you decide? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every personal trainers + gyms sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Aria reschedule + cancellation-window policy enforcement
  2. 02 Drew block-booking + renewal pipeline (4/12/annual)
  3. 03 Eli week-6 adherence drift detector + non-pushy check-in
  4. 04 Pareto top-20 LTV members + session-count drift flag
  5. 05 Memo monthly per-trainer retention + block-conversion report
The full footprint

What ships for personal trainers + gyms, in full.

33+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Member-Churn 60-Day Predictor Members do not cancel on a whim — they stop coming first, then cancel 6-10 weeks later, and by the time the cancellation request lands the relationship is already dead. The owner only sees churn as a number on a monthly report, never the at
  • Habit-Formation Decay Killer The first 8-12 weeks decide whether a member ever becomes a regular. Retention is won or lost in the habit-formation window: a member who misses the 3rd, 7th and 12th visit milestones almost never returns to a sticky routine. Owners have no
  • New-Year Cohort Onboarding January joiners are the biggest intake of the year and the worst retained — the classic resolution cohort floods in, the front desk cannot onboard them all properly, most never get a programme or a booked second session, and 60-80% have chu
  • Class-Capacity Optimiser The class timetable is set by habit, not by demand. Some classes run half-empty (wasted instructor cost), others are chronically full with a waitlist (lost members who can never get in), and no-shows on booked-but-free classes block members
  • PT-Session Pre-Sale Personal-training revenue is the highest-margin line but is sold reactively at the desk. Members who would buy a block never get a timely, relevant offer; trainers' future capacity sits empty.

+ 8 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline The frontline assistant for a uk personal training studio
  • booking You help clients book, reschedule, or cancel appointments.
  • recall You write friendly recall messages: post-appointment follow-up, lapsed-client win-back, seasonal nudge.
  • clinical handover You produce pre-appointment prep + post-appointment instructions.
  • compliance You generate UK compliance reminders for the owner.
  • finance You draft finance communications: fee explainers, deposit notices, dunning copy for overdue invoices, refund explanations.

+ 8 more specialist roles for personal trainers + gyms. See the full fleet.

15 specialists, personal trainers + gyms-only

A thinking team - built for personal trainers + gyms.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Aria Programme Adjuster reports to Sara

    Reads weekly check-ins (weight, sleep, soreness, sentiment); proposes programme tweaks to the trainer; tracks adoption + outcome.

    Weekly Top 5 clients whose programme should change this week + the named tweak per client.
    Advises programme tweak
    Ingenuity Correlates sleep-quality patterns to next-session volume tolerance - a generic 'log a workout' tool doesn't see that.
  • Drew Attendance Relapse Flagger reports to Sara

    Models likelihood of drop-off per client; flags at risk; suggests right intervention (warmer check-in vs schedule change vs pricing flex).

    Weekly Names the 3 clients most likely to lapse this week + the intervention to try first.
    Advises relapse intervention
    Ingenuity Picks the RIGHT intervention type from the client's history, not a blanket 'we miss you' SMS to everyone.
  • Eli Injury Screen Watchdog reports to Sara

    Parses inbound messages for injury cues; routes to a clinician before training resumes; logs to client record.

    Weekly Injury-mention digest + any pending clinician sign-offs.
    Advises clinical hand-off
    Ingenuity Catches 'my knee felt off' inside a 200-word check-in message and routes BEFORE the next session is booked.
  • Kai Deload Trigger reports to Sara

    Tracks training load + fatigue markers; recommends deload weeks before overtraining.

    Weekly Deload-this-week list with reasoning per client.
    Advises periodisation pause
    Ingenuity Multi-week fatigue trend reading, not single-session RPE - catches creep that the trainer's eye misses.
  • Nyla Periodisation Recommender reports to Sara

    Quarterly plan suggestion per client based on their goals + season.

    Weekly Q-by-Q plan drafts for clients whose phase ends in the next 2 weeks.
    Advises phase plan
    Ingenuity Aligns peaking weeks to clients' actual life events (weddings, holidays) not just the calendar.
  • Sage Supplement Attach Optimiser reports to Rory

    Recommends which existing clients are good fits for which products in the studio's catalogue; revenue lift via existing relationships, not cold sell.

    Weekly Top 5 'natural fit' attach recommendations for the week, with the message the trainer can send.
    Advises attach upsell
    Ingenuity Reads the client's goal + current trend + only recommends what objectively helps - never blanket campaigns.
  • Reno Sleep + Hydration Correlator reports to Theo

    Surfaces patterns to the trainer ('clients reporting poor sleep also report poor sessions; here's a sleep-focused micro-intervention').

    Weekly Studio-wide sleep-quality vs session-quality correlation; named clients to address.
    Advises lifestyle micro-intervention
    Ingenuity Cross-client pattern detection across check-in free text - the trainer can't read 50 client check-ins.
  • Vex PR Tracker + Celebrator reports to Maya

    Automatically detects + congratulates personal records from training logs; drives social content + reviews.

    Weekly PRs hit this week + the drafted celebration message + review-ask trigger candidates.
    Advises celebration moment
    Ingenuity Catches a quiet PR (not the obvious bench / squat - a form quality, a tempo, an unbroken set) and names it.
  • Bram Programme-vs-Result Optimiser reports to Casey

    Tells the studio which programmes correlate best with what outcomes - data the trainer doesn't have time to analyse.

    Weekly Programme-template ROI ranking - which is delivering, which to retire.
    Advises programme prune
    Ingenuity Multi-month outcome analysis across the whole client base - trainers can't see that signal.
  • Lior Class Optimiser reports to Casey

    Analyses class attendance vs profitability vs trainer cost; recommends schedule tweaks.

    Weekly Class-schedule recommendations with revenue impact estimate.
    Advises schedule change
    Ingenuity Sees the half-empty 7am class as a profit drag while the trainer just sees 'people come'.
  • Calla 30-Day Onboarding Concierge reports to Sara

    Orchestrates the first-30-days white-glove flow that addresses the 50% churn problem.

    Weekly New-client cohort status + at-risk flags + the next touch per client.
    Advises onboarding nudge
    Ingenuity Adapts the cadence to the client's responsiveness - high-responder gets less; low-responder gets more intentional touch.
  • Tova Win-back Architect reports to Rory

    For lapsed clients, designs personalised win-back campaigns based on what changed for them.

    Weekly Win-back cohort + the per-client offer drafted to fit their reason for leaving.
    Advises win-back offer
    Ingenuity Matches the win-back offer to the LIFE CHANGE (new baby, new job, injury) inferred from the cancellation thread.
  • Mira Goal Recalibrator reports to Sara

    Quarterly meeting prep agent that synthesises client progress + suggests new goal-setting questions.

    Weekly Quarterly-review prep pack per client (synthesis + 3 questions the trainer should ask).
    Advises quarterly reset
    Ingenuity Reads the gap between original goal + actual progress + drafts a kind reframe, not a fail-narrative.
  • Wyn Form-Check Reviewer reports to Sara

    When clients send form videos, drafts coaching response for trainer review.

    Weekly Form-video queue + drafted coaching notes awaiting trainer sign-off.
    Advises form correction
    Ingenuity Names ONE specific cue per video, not a generalised checklist - trainer's time is precious.
  • Halo Sport-Specific Specialist Pool reports to Sara

    Sub-agents for runners, lifters, CrossFitters etc - only one active per client based on declared goal.

    Weekly Per-sport cohort progress + sport-specific tweaks per client active in that discipline.
    Advises sport adaptation
    Ingenuity Loads the right sub-specialist per client; a runner doesn't get bench-press coaching.
Walk away from

What's costing you today

  • Sessions rescheduled by text at all hours
  • Block-booking conversion is patchy
  • Members drift after week 6 with no warning
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Aria handles every reschedule + holds the cancellation window per your policy
  • Drew runs the block-booking + renewal pipeline (4-week / 12-week / annual)
  • Eli tracks per-client adherence + flags week-6 drift before it becomes a cancel
  • Pareto names your top-20 LTV members + the 4 quietly dropping their session-count
  • 33+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for personal trainers + gyms. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the personal trainers + gyms catalogue See pricing

Ready to see this on your personal trainers + gym?

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