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Built for financial advisors + ifas

Reviews booked, suitability letters out, FCA-clean every time.

Same Brilliant AI platform, tuned end-to-end for financial advisors + ifas. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
If this is you

The unglamorous work eating your week.

  • Annual reviews slipping for clients you should be seeing
  • Suitability letters take a day each
  • Compliance audit trail manual

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What financial advisors + ifas get from day one.

  • Annual review booked + agenda drafted automatically
  • Suitability letter draft from fact-find + risk-profile
  • FCA-aware language flagged before any client send
  • Client-life-event detection (job change, inheritance) → nudge
  • Compliance audit trail auto-generated
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

compliance

FCA-aware

Blocks any draft that contains performance claims or unauthorised recommendations.

recall

Annual review cycle

12 months after last review, drafts a polite booking email with three options + the agenda template.

marketing

Life-event triggers

Spots client mentioning house move / new job → drafts a "shall we update your plan?" nudge.

chief_of_staff

Compliance audit trail

Generates the monthly compliance log from all client communications + flags any review needed.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Just inherited £50k from my late uncle — what should I do? Customer · inbound
Sorry for your loss. £50k is well worth a proper review — there are tax implications + a few sensible options. Want me to book a 45-minute review with John this week? Tuesday 14:00 or Thursday 11:00 open. Agent · drafted, awaiting your sign-off
Hi — saw the markets dropped this week. Should I be worried about my pension? Customer · inbound
Understandable concern. Your portfolio is medium-risk and has weathered larger drops before. I'll have John send you a quick note today putting this week in context — and we're due your annual review next month anyway, when we can revisit everything. Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every financial advisors + ifas sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Annual review booking (365d after last)
  2. 02 Suitability letter draft from fact-find
  3. 03 FCA-language compliance gate
  4. 04 Life-event detection + nudge
  5. 05 Monthly compliance audit log
The full footprint

What ships for financial advisors + ifas, in full.

33+ workflows and 0 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Fixed-Rate Expiry Re-mortgage Funnel (24mo → 6/3/1 Ramp) A broker's back-book is their pension, yet 10–25% of clients quietly take a product transfer with their existing lender (or are picked off by the lender's own retention team) when their fixed rate expires, because the broker did not re-enga
  • Protection Cross-Sell After Mortgage Completion Brokers earn strong recurring protection commission, yet most mortgage clients complete without life cover, income protection or buildings/contents being arranged — the broker "didn't want to push it on completion day". Under Consumer Duty,
  • Self-Employed Mortgage Specialist Funnel Self-employed, contractor and director borrowers are routinely declined or under-served by high-street lenders and don't know which lender uses retained profit, day-rate or one-year accounts. Brokers who specialise here win high-value, low-
  • FCA Annual-Review Marshalling IFAs charging an ongoing-advice fee must demonstrably deliver the annual suitability review; the FCA's ongoing-advice review and Consumer Duty make a missed or undocumented annual review a fee-for-no-service and foreseeable-harm risk with r
  • 3-Day Close Framework (Document & Income Parsing) Slow document collection and manual income parsing stretch the application-to-offer cycle to weeks; the fastest brokers/regional lenders close in days and win the deal while the slow broker is still chasing a payslip. Document fatigue is th

+ 8 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

Financial advisors + IFAs run on the universal agent fleet for now. Niche-specialised fleets ship as the cohort grows.

13 specialists, financial advisors + ifas-only

A thinking team — built for financial advisors + ifas.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Avon Annual-review orchestrator reports to Sara

    Per-client annual-review schedule + the pre-meeting pack assembly (portfolio update, ATR refresh, circumstances-change check); ensures Consumer-Duty annual-review evidence is complete + on time.

    Weekly Reviews due next 60 days + pack-ready status + the at-risk overdue list.
    Advises annual-review prep
    Ingenuity Catches the client whose REGULAR cadence has slipped by 90+ days - the Consumer-Duty red-flag the IFA doesn't yet see in their calendar.
  • Probity Suitability-evidence pack assembler reports to Casey

    For every new recommendation, assembles the suitability evidence (client circumstances, objectives, ATR, knowledge + experience, capacity for loss, fees + alternatives considered) into FCA-audit-ready shape.

    Weekly New recommendations this week + the suitability-evidence completeness % + any gaps.
    Advises suitability evidence gap
    Ingenuity Catches the MISSING 'alternatives considered' documentation - the most common FCA Section 166 review finding.
  • Levy Ongoing-charges fair-value monitor reports to Casey

    Per-client total cost (platform + product + adviser fee) vs portfolio size + service delivered; flags fair-value concerns BEFORE the Consumer-Duty regulator does.

    Weekly Clients in the fair-value review zone + the named action per client (re-platform / fee tier change / service-level reset).
    Advises fair-value action
    Ingenuity Distinguishes 'cheap but bad fit' from 'fair price for fair service' for each client - the nuance that fair-value really requires.
  • Edge Complaint early-signal detector reports to Casey

    Reads inbound client communications for negative sentiment, performance grievances, complaints-about-advice precursors; flags BEFORE FOS sees them.

    Weekly Clients showing complaint signal this week + the recommended pre-empt action per client.
    Advises complaint pre-empt
    Ingenuity Catches the LANGUAGE shift around drawdown + market drops ('I'm worried' -> 'I'm angry') BEFORE the phone call turns into a formal complaint.
  • Bell FCA regulatory horizon scanner reports to Theo

    Reads FCA publications + handbook updates + Dear CEO letters; identifies the changes that affect THIS firm's client book + recommends the practice change.

    Weekly FCA changes this week + relevance score for the firm + the recommended response.
    Advises regulatory adaptation
    Ingenuity Reads the FCA's Dear CEO letter + maps it to the firm's specific advice-types + flags the one paragraph that requires action - not 'read the whole 40-page document'.
  • Vector Platform + product mid-market optimiser reports to Rory

    For clients in the £100k-£500k portfolio band, watches platform pricing + product wrappers vs alternatives; flags re-papering opportunities that save the client meaningful cost.

    Weekly Re-paper candidates this week + the projected client saving + the workload to execute.
    Advises platform / wrapper swap
    Ingenuity Models the SWITCHING COST (CGT, ER, time-out-of-market) vs the saving so the recommendation accounts for round-trip cost not just headline price.
  • Tally Client segmentation + service-level matcher reports to Rory

    Segments the client book by complexity + AUA + engagement preference; matches each segment to the right service level + identifies mis-matched clients (over-serving low-margin / under-serving high-margin).

    Weekly Segment health + the over/under-served lists + the recommended re-tier conversations.
    Advises service-level re-tier
    Ingenuity Spots the high-AUA client we're UNDER-serving - the one most likely to drift to a richer-service competitor.
  • Loop Professional referral-network nurturer reports to Rory

    Tracks accountants + solicitors + estate agents who refer; nurtures the relationships; spots referrer drift before the source dries up.

    Weekly Referrer league + the 3 to thank + the 3 dropping off + the recommended outreach.
    Advises referrer outreach
    Ingenuity Identifies the JOINT-CLIENT moments where the accountant + IFA serve the same client + queues the value-add intro (e.g. tax-planning sync).
  • Pulse Life-event radar reports to Sara

    Watches signals across the client book for major life events (retirement approaching, inheritance, divorce, business sale, child going to uni); queues the right proactive conversation.

    Weekly Clients with life-event signals this quarter + the recommended proactive touch.
    Advises proactive life-event touch
    Ingenuity Reads the SUBTLE signal in a client review note ('she mentioned mum's been ill') + flags inheritance-planning context for the next meeting prep - human follow-up without the IFA needing to remember.
  • Tetra Consumer-Duty good-outcomes tracker reports to Casey

    Maps every advised client against the four Consumer-Duty outcomes (products + services / price + value / consumer understanding / consumer support); flags where evidence is thin.

    Weekly Outcomes-evidence completeness % per client + the gap list + the recommended evidence to gather.
    Advises outcomes-evidence gap
    Ingenuity Cross-references our CLAIMED service level against what we actually DELIVERED (meeting count, content shared, reviews completed) - the gap is the Consumer-Duty risk.
  • Verit Fact-find freshness watchdog reports to Sara

    Per-client fact-find age + flagged-change tracker; queues the right re-fact-find conversation when the data is stale OR a known change happened (job change, house move, family change).

    Weekly Stale fact-finds + the high-priority refresh list + the conversational opener per client.
    Advises fact-find refresh
    Ingenuity Avoids the 'tick-box refresh' that annoys clients - frames the conversation around something the client actually wants to talk about.
  • Mint Fee renewal + opt-in orchestrator reports to Casey

    For ongoing-charge clients, runs the annual opt-in renewal flow + ensures the client actively re-confirms the engagement (post-Consumer-Duty expectation).

    Weekly Renewals due next 90 days + opt-in status + the follow-up cadence per client.
    Advises renewal follow-up
    Ingenuity Differentiates between SILENT renewal (we proceed unless they object) + ACTIVE renewal (they must confirm) per the contract type - critical for Consumer-Duty defensibility.
  • Quill Junior paraplanner reports to Sara

    Drafts the first-pass suitability report + cash-flow modelling output + research summary for the IFA to review + finalise. Never advises - drafts.

    Weekly Reports in draft + the awaiting-review queue + the research questions still outstanding.
    Advises report draft
    Ingenuity Drafts the CONTEXT section of the suitability report (client's life situation + objectives in plain English) that takes the IFA the longest - the advisor reviews + signs.
Walk away from

What's costing you today

  • Annual reviews slipping for clients you should be seeing
  • Suitability letters take a day each
  • Compliance audit trail manual
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Annual review booked + agenda drafted automatically
  • Suitability letter draft from fact-find + risk-profile
  • FCA-aware language flagged before any client send
  • Client-life-event detection (job change, inheritance) → nudge
  • 33+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for financial advisors + ifas. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the financial advisors + ifas catalogue See pricing

Ready to see this on your financial advisors + ifa?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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