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Built for dental practices

Fill chairs without playing phone tag.

Same Brilliant AI platform, tuned end-to-end for dental practices. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Cleo
  • Hux
  • Bria
  • Pax
  • Vio
  • Nell
  • Dax
  • Lex
  • Reo
  • Tova
  • Sage
  • Quill
  • Halo
  • Mira

14 dental practices-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Front-desk overwhelmed by booking changes
  • Treatment-plan conversions slipping silently
  • GDC + ICO red lines on every public reply

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What dental practices get from day one.

  • Cleo names which lapsed-recall patients are worth the personal call this week
  • Pia clusters every declined treatment plan into price / timing / fear / trust + names the fix
  • Pareto surfaces your top-20 LTV families + flags the 3 quietly drifting away
  • Memo writes the monthly per-clinician treatment-plan-conversion review in your voice
  • Dax reads every public draft against GDC restricted-claim language BEFORE it sends
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

cleo

Cleo (dental) - the recall + treatment-plan brain

Names 17 patients overdue for hygiene + the 4 worth a personal call (high LTV + family-of-3 + lapsed past their reminder).

decline_analyst

Pia clusters every declined treatment plan

3 of last month's £2k+ plans declined cited cost; 2 cited fear. Test: split-payment landing on the cost cluster, comfort-call from Dr Patel on the fear cluster.

customer_insights

Pareto names the lifetime-value families

Top 20 families = 41% of revenue this year; 3 of them haven't booked in 9 months. Drafts the personal note from the practice principal.

report_writer

Memo writes the monthly board pack

Treatment-plan conversion 62% (down from 68%). Pia's cluster says fear, not cost. Memo's named experiment: comfort-call protocol on plans £1k+ - track for 6 weeks.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Need to move my hygienist from Thursday to next week if possible Customer · inbound
Of course - your hygienist appointment with Sara is Thu 14:00. Tue 11th at 14:30 or Wed 12th at 10:00 next week both open. Which works? (And while you're moving it - Pareto flagged you're due your 6-monthly with Dr Patel; I can add that 30-min before if helpful.) Agent · drafted, awaiting your sign-off
We were quoted £2,400 for two implants. That feels steep - do you do payment plans? Customer · inbound
Yes - three options actually. Dr Patel can walk you through them in a 15-min comfort call before you commit (free; he does these in between sessions). Pia's noted that price came up - I'll have him bring the breakdown sheet showing the lab-cost line so you can see exactly where it lands. What day works? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every dental practices sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Cleo recall: 6 / 12 / 24-month reminders + 'worth the personal call' shortlist
  2. 02 Pia treatment-plan decline cluster + monthly experiment
  3. 03 Pareto top-20 LTV families + at-risk drift detection
  4. 04 Memo monthly per-clinician treatment-plan-conversion review
  5. 05 Dax GDC red-line check on every public draft (claims / before-after / 'painless')
The full footprint

What ships for dental practices, in full.

39+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Treatment-Plan Acceptance Engine High-value treatment plans are presented in the chair, the patient says "I'll think about it", and then ghosts. Acceptance sits below 50%. Follow-up is a single generic reminder that ignores cost sensitivity, clinical urgency and dental anx
  • Treatment-Plan Acceptance Engine High-value treatment plans are presented in the chair, the patient says "I'll think about it", and then ghosts. Acceptance sits below 50%. Follow-up is a single generic reminder that ignores cost sensitivity, clinical urgency and dental anx
  • The Dormant Recall Resurrection A large share of the patient list has not been seen in 18+ months. Standard recall reminders are generic blasts that convert at 2-3%, so lifetime value and clinical continuity are lost while the chair sits idle.
  • FTA Predictor & Pre-emption Failed-to-attends run 8-15%, wasting chair time the practice cannot recover.
  • Insurance / NHS-UDA Optimiser NHS UDA targets are missed or over-delivered, and US insurance coding leaves revenue on the table.

+ 14 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline
  • booking
  • recall
  • clinical handover
  • compliance
  • finance

+ 8 more specialist roles for dental practices. See the full fleet.

14 specialists, dental practices-only

A thinking team - built for dental practices.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Cleo Treatment-plan acceptance modeller reports to Sara

    Reads which treatment plans get accepted + which don't; models the patient + practitioner + price combinations that close; tells the treatment coordinator which plan to present + when.

    Weekly Top 10 stalled treatment plans + the named lever to try first per plan (re-present / phase / finance / second opinion).
    Advises treatment-plan close lever
    Ingenuity Reads the NARRATIVE of declined plans (price-shock vs fear vs timing) from the clinical note free-text - generic CRM sees only 'declined'.
  • Hux Recall likelihood scorer reports to Sara

    Per-patient model of who will rebook vs who is drifting based on attendance history, recall channel response, season + practitioner change.

    Weekly Names the 10 due-recall patients most likely to lapse + the right channel + tone for each.
    Advises recall outreach pick
    Ingenuity Picks WHICH PRACTITIONER's name signs the recall (the one the patient last saw + liked) - patient retention lift the generic SMS reminder can't engineer.
  • Bria Hygiene attach optimiser reports to Casey

    Watches which check-ups should have led to a hygienist booking + didn't; tells the receptionist who to call back with the right reason.

    Weekly Hygiene-attach gaps this week + the recovery list with personalised reason per patient.
    Advises hygiene recovery
    Ingenuity Spots the gap between a check-up clinical note ('plaque noted') + the patient leaving without a hygienist booking - and rescues the moment.
  • Pax NHS / UDA optimiser reports to Casey

    Tracks UDA performance against target; flags drift; recommends which patient mix changes recover the unit.

    Weekly UDA forecast for the month + the gap + the 3 patient categories to prioritise to close it.
    Advises UDA-recovery move
    Ingenuity Models the NHS contract clawback risk in real time, not after year-end when it's too late to fix.
  • Vio Chair utilisation analyst reports to Ollie

    Per-chair + per-practitioner utilisation; identifies white space + the right pattern to fill it (recall pull-forward, emergency slot, hygiene block).

    Weekly Next-week empty slots + the patient-pull recommendation per slot.
    Advises slot-fill pattern
    Ingenuity Distinguishes 'good white space' (clinician needs the rest) from 'bad white space' (lost revenue) - generic schedulers don't differentiate.
  • Nell FTA (failure-to-attend) predictor reports to Ollie

    Models per-patient no-show probability for the next booking; recommends pre-emption (call vs text vs double-book buffer).

    Weekly Top 5 likely FTAs in next 7 days + the pre-empt action per patient.
    Advises no-show pre-empt
    Ingenuity Cross-references weather + last cancellation history to flag 'this booking is at risk' early enough to do something about it.
  • Dax GDC + CQC compliance sentinel reports to Casey

    Reads every customer-facing draft against GDC advertising guidance + CQC governance standards; blocks 'painless / guaranteed / lifetime / 100% safe' claims before they ship.

    Weekly Compliance blocks this week (claim caught + draft reworded) + emerging-risk phrases to add to the block-list.
    Advises compliance rewrite
    Ingenuity Catches the SOFT 'best in town' / 'painless guarantee' claim that the practice didn't realise is GDC-prohibited.
  • Lex Google review velocity engine reports to Maya

    Tracks review-cadence against the regional benchmark; identifies the visit moments most likely to convert into a 5* review + queues the ask.

    Weekly 5-star ask candidates this week + the patient + the moment recommended.
    Advises review-ask timing
    Ingenuity Picks the moment AFTER the cosmetic case + the BEFORE/AFTER photo is shown - not 24h after every visit (which annoys patients + tanks reply rates).
  • Reo New-patient funnel scorer reports to Rory

    Watches the new-patient enquiry funnel; surfaces drop-off + the right intervention per step (call-back speed / first-message tone / treatment-plan follow-up).

    Weekly Funnel drop-off per stage + the named fix per stage.
    Advises funnel fix
    Ingenuity Cross-correlates which enquiry channel (Google Maps vs website vs Facebook) converts to a real first appointment - not just to a call.
  • Tova Lapsed-patient resurrector reports to Rory

    For patients >18 months silent, designs personalised win-back based on what changed (moved / cost concern / negative experience inferred from cancellation thread).

    Weekly Win-back cohort + the per-patient drafted message + the offer (if any) calibrated to the inferred reason.
    Advises win-back personalised offer
    Ingenuity Reads the LAST clinical interaction's note + the cancellation reason + drafts a message that lands as human not template.
  • Sage Membership-plan upsell optimiser reports to Rory

    Identifies private patients whose mix of visits would be cheaper on a membership plan; surfaces the ones who should be offered + the ones who shouldn't (it'd cost the practice money).

    Weekly Membership-plan offer list this week + the per-patient ROI math (good for patient + good for practice).
    Advises membership-plan offer
    Ingenuity Distinguishes 'membership would help this patient' from 'membership would hurt the practice on this patient' - doesn't push membership for the sake of recurring revenue.
  • Quill GP-referral tracker reports to Rory

    Tracks NHS GP referrals + private dentist-to-specialist referrals coming in + their conversion to first appointment; identifies referrer sources to nurture.

    Weekly Referrer-source league table + the top 3 referrers to thank this week + the bottom 3 to investigate.
    Advises referrer nurture
    Ingenuity Names the specific referring GP / specialist who has DROPPED off referral volume - so the practice can pick up the phone before the source dries up.
  • Halo Locum / associate scorecard reports to Ollie

    Tracks per-associate KPIs (production, recall conversion, no-show rate, complaint rate) for honest objective performance conversations.

    Weekly Associate scorecard with the 1 metric per associate that's drifting + the practice-level rollup.
    Advises associate-performance conversation
    Ingenuity Surfaces the THREAD between an associate's recall conversion rate + their no-show rate + their review scores - so the conversation is about the pattern, not one bad month.
  • Mira Aesthetic crossover funnel reports to Maya

    For practices offering facial aesthetics: tracks which dental patients are good candidates + drafts the soft intro that doesn't read as 'we just want your money'.

    Weekly Aesthetic-crossover candidates this week + the soft-intro draft per patient.
    Advises aesthetic soft intro
    Ingenuity Picks the RIGHT moment (after a smile-makeover consultation) - not the wrong moment (after a complaint about cost).
Walk away from

What's costing you today

  • Front-desk overwhelmed by booking changes
  • Treatment-plan conversions slipping silently
  • GDC + ICO red lines on every public reply
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Cleo names which lapsed-recall patients are worth the personal call this week
  • Pia clusters every declined treatment plan into price / timing / fear / trust + names the fix
  • Pareto surfaces your top-20 LTV families + flags the 3 quietly drifting away
  • Memo writes the monthly per-clinician treatment-plan-conversion review in your voice
  • 39+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for dental practices. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the dental practices catalogue See pricing

Ready to see this on your dental practice?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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