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Built for cleaning companies

Every job booked . Every customer chased. None of the admin.

Same Brilliant AI platform, tuned end-to-end for cleaning companies. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
  • You
  • Your customer
  • Marlow
  • Sam
  • Loop
  • Box
  • Ring
  • Spot
  • Drift
  • Pack
  • Rate
  • Owl
  • Stock
  • Walk
  • Web
  • Velvet

12 cleaning companies-specific specialists orbiting Marlow + Sam. Hover any node to see who's who. Lines show who they synthesise through.

If this is you

The unglamorous work eating your week.

  • Recurring schedules slip when a customer reschedules
  • Quote-to-win rate hard to track + improve
  • Invoice chasing eats hours; commercial AR risks burning

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What cleaning companies get from day one.

  • Loop runs the recurring-schedule cascade - when one move shuffles, downstream slots auto-adjust
  • Box predicts payment-risk per quote BEFORE you accept the job + recommends deposit policy
  • Cara names which commercial-property type (offices / clinics / restaurants) brings your best LTV
  • Pia clusters every quote-loss + names the price-vs-spec change to test next month
  • Memo writes the monthly per-supervisor utilisation + complaint-trend report
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

loop

Loop (cleaning) - recurring-schedule cascade

Mrs Wilson moves Tue to Thu. Loop checks who's on Thu, sees Joan is over-booked, drafts a swap message to Mrs Khan (was Thu, could move to Tue + closer route) - for your approval.

box

Box - payment-risk before you accept

New commercial enquiry: 3-floor office, no Companies House filing history past 2y, payment terms requested 30+. Box flags HIGH risk + recommends 50% deposit + 14-day terms not 30.

acquisition_analyst

Cara names your best-LTV commercial type

Dental clinics (5 you clean) - LTV £8.4k/year average, retention 92%. Office blocks - LTV £4.1k, retention 74%. Recommends doubling outreach to dental + denial-of-fit on price-shopper offices.

report_writer

Memo writes the supervisor report

Joan's team complaint rate 4x team average this month. Pia's cluster: 'rushed bathroom finish'. Pivot's data: Joan's adjacent jobs running 15min late, cascading. Named fix: re-route Joan's Tue.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Need to push tomorrow's clean to Thursday - kitchen reno running late Customer · inbound
Of course. Moving you from Wed 10am to Thu 10am with Joan. Loop's done the cascade check - your move shifts Mrs Khan's Thu down to Wed (similar timing + nearer route for Joan) - I'll confirm her side. Anything specific the team should focus on Thursday given the reno dust? Agent · drafted, awaiting your sign-off
We're tendering an office clean - what's your best price for 3-floor weekly? Customer · inbound
Happy to quote - Box first flagged a few diligence checks I'll need to run (Companies House filing, references). Standard 3-floor weekly is £680-£820/visit depending on spec (toilets / pantry / desks). Want me to schedule a 15min walkthrough with Tom + send the 3 spec tiers? Faster than email back-and-forth. Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every cleaning companies sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Loop recurring-schedule cascade + auto-suggest swaps
  2. 02 Box payment-risk classifier before quote acceptance + deposit recommendation
  3. 03 Cara per-property-type LTV + scale-vs-cut brief monthly
  4. 04 Pia quote-loss cluster + named experiment
  5. 05 Memo monthly per-supervisor utilisation + complaint-trend report
The full footprint

What ships for cleaning companies, in full.

33+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Recurring-Contract Conversion One-off cleans are a treadmill: high CAC, zero predictability, and the client forgets you the day after. Owners know recurring contracts are the whole game but never systematically convert a satisfied one-off into a weekly/fortnightly agree
  • Commercial-Office Mover Hunter A business changing premises is the single highest-intent moment to win a commercial cleaning contract — but by the time it is public knowledge the incumbent cleaner has it. Owners have no early-warning system.
  • Property-Manager Network Builder One property manager controls dozens of buildings. Winning a single PM relationship is worth more than 50 cold doors, yet owners court them ad hoc and lose them silently.
  • Quality-Audit Photo-Score Auditor Quality is invisible until a client complains and the contract is already lost. Owners cannot personally inspect every site, and inconsistent crews churn contracts that pay for years.
  • Money-Glitch Retention (premium-niche shift) Generic office cleaning is a race to the bottom on price. Medical, biotech, lab and data-centre cleaning command 20-30% premiums and churn far less — but owners don't know which of their book or pipeline is a candidate to reposition upmarke

+ 8 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline
  • booking
  • recall
  • clinical handover
  • compliance
  • finance

+ 8 more specialist roles for cleaning companies. See the full fleet.

12 specialists, cleaning companies-only

A thinking team - built for cleaning companies.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Loop One-off → recurring contract converter reports to Julian

    Reads every one-off job + the customer profile + the post-job feedback; drafts the recurring-contract pitch with the per-customer hook (busy household / executive let-down / post-renovation tidy).

    Weekly Top 10 one-off → recurring candidates this week + the per-customer pitch + projected ARR.
    Advises recurring conversion pitch
    Ingenuity Times the conversion ask to JOB-COMPLETION + reviewing the customer's likely next-pain (mid-quarter dust / deep-clean) - generic upsell emails are mistimed.
  • Box Commercial office-mover hunter reports to Julian

    Scrapes commercial property listings + change-of-tenant signals + planning consents for fit-out work; pitches post-move clean + ongoing janitorial contract to the new occupier in week 1.

    Weekly 3 named office-mover targets this week + the per-property contact + the named pitch.
    Advises office-mover named pitch
    Ingenuity Times outreach to MOVE-IN WEEK 1 - the new occupier is buying everything, hasn't picked a cleaner, no switching cost; generic B2B outreach misses the window.
  • Ring Property-manager network optimiser reports to Julian

    Per-PM relationship-health score (response speed, complaint frequency, contract size); recommends the next-touch action per PM to deepen the relationship without burning it.

    Weekly PM relationships ranked by health + the 3 PMs needing a relationship-touch this week + the named action.
    Advises PM relationship next-touch
    Ingenuity Tracks PORTFOLIO CONCENTRATION - too many properties with one PM = single-PM exit risk; flags when to diversify; generic CRM doesn't model the concentration.
  • Spot Quality-audit photo-score auditor reports to Otis

    Reads end-of-shift photos against the per-property checklist; auto-scores quality + flags the 2-3 gaps BEFORE the property manager finds them; coaches the cleaner privately.

    Weekly Quality scores by cleaner this week + the 2 properties drifting + the named coaching action.
    Advises cleaner coaching + property re-audit
    Ingenuity Reads photos against PER-PROPERTY rules (the bank's marble lobby vs the dentist's vinyl floor need different polish checks) - generic checklists ignore property specifics.
  • Drift Money-glitch retention monitor reports to Nell

    Watches every recurring contract for early-churn signals (late payment, complaint, missed service, PM contact change); intervenes BEFORE the cancel call.

    Weekly Recurring contracts at churn risk + the per-contract named save action.
    Advises churn-risk save action
    Ingenuity Detects PM-CONTACT changes from email-signature drift - a new PM is reviewing every supplier; generic CRM doesn't see the soft-cancel signal.
  • Pack Automated quality-reporting builder reports to Otis

    Builds the per-property monthly quality report (photos + checklist completion + before/after) the PM can forward to their owner; saves the cleaner 90 min/mo per property + makes the PM look good.

    Weekly Reports going out this month + the 2 properties whose report should highlight a specific deep-clean win.
    Advises monthly report highlight pick
    Ingenuity Auto-extracts the BEST WIN per property each month (the actually-noticed-and-fixed thing) - generic reports are checklist-tick boredom.
  • Rate Production-rate bidding specialist reports to Julian

    Bids new commercial work by production rate (sqft/hr × cleaner cost × overhead × margin) not by gut; flags any bid below the niche's win-AND-profit threshold.

    Weekly Bids out this week with production-rate analysis + the 2 jobs underpriced if won.
    Advises bid re-rate vs accept-loss decision
    Ingenuity Knows production rates vary by FLOOR TYPE + CLUTTER DENSITY + DAYTIME-ACCESS - generic bids use one blanket rate and underprice complex jobs.
  • Owl Night + weekend crew triage reports to Otis

    Dispatches the night / weekend on-call crew based on job urgency + crew fatigue + commute distance; never burns the on-call rota.

    Weekly Night/weekend dispatch this week + the 2-3 fatigue warnings for the upcoming rota.
    Advises dispatch pick + fatigue gate
    Ingenuity Models cumulative NIGHT-SHIFT-DEBT per cleaner - two nights in a row needs a recovery slot; generic scheduling doesn't track the burn.
  • Stock IoT supply monitoring (toilet paper / soap / etc) reports to Otis

    Monitors dispenser fill levels via IoT or per-visit logs; pre-stages replenishment runs so a property never runs out mid-day.

    Weekly Supply runs next week + the 2 properties closest to stockout.
    Advises supply replenishment route
    Ingenuity Predicts run-out per dispenser based on FOOTFALL (office Tuesdays use 3× more paper than Fridays); generic scheduling ignores the day-pattern.
  • Walk Walkthrough-to-proposal converter reports to Julian

    Captures the walkthrough as voice + photos; auto-builds the per-property proposal with scope-of-work + production-rate price + Good/Better/Best tiers + a warmth-not-template tone.

    Weekly Walkthroughs this week + 3 proposals to send + 1 needing the Better tier pivot.
    Advises proposal pack from walkthrough
    Ingenuity Carries SPECIFIC THINGS THE PROSPECT SAID into the proposal ('you mentioned the kitchen bin smell') - generic templates are forgettable.
  • Web Referral partner matrix reports to Marnie

    Identifies adjacent service businesses (estate agents, office furniture installers, painters, locksmiths) for two-way referrals; tracks referral flow + relationship balance per partner.

    Weekly Referral flow this week + 2 partners needing a balance-correcting referral back.
    Advises referral partner balance action
    Ingenuity Tracks the ASYMMETRY - if we keep sending and they stop, the relationship needs an honest conversation; generic CRM doesn't flag the imbalance.
  • Velvet Luxury-positioning play (premium tier) reports to Marnie

    For the contractor's premium-tier book: tracks the high-net-worth customer's preferences (eco-products, no-trace cleaning, discrete entry); curates the premium experience so the £100/hr customer feels the price tag.

    Weekly Premium-tier customers this week + the 2 small touches to add per customer.
    Advises premium-tier curation
    Ingenuity Knows the WELLBEING-PRODUCT brand preferences per household (mainstream Aesop vs niche Vyrao) - generic premium cleaning treats all wealthy customers the same.
Walk away from

What's costing you today

  • Recurring schedules slip when a customer reschedules
  • Quote-to-win rate hard to track + improve
  • Invoice chasing eats hours; commercial AR risks burning
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Loop runs the recurring-schedule cascade - when one move shuffles, downstream slots auto-adjust
  • Box predicts payment-risk per quote BEFORE you accept the job + recommends deposit policy
  • Cara names which commercial-property type (offices / clinics / restaurants) brings your best LTV
  • Pia clusters every quote-loss + names the price-vs-spec change to test next month
  • 33+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for cleaning companies. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the cleaning companies catalogue See pricing

Ready to see this on your cleaning companie?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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