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Built for cleaning companies

Every job booked . Every customer chased. None of the admin.

Same Brilliant AI platform, tuned end-to-end for cleaning companies. Agents that know your world, workflows that ship on day one.

Set up for my business See pricing
If this is you

The unglamorous work eating your week.

  • Quote requests pile up in three different inboxes
  • Recurring-clean reschedules constant
  • Reviews you should be getting, you're not asking for

Sound familiar? Here's what changes the day your AI team comes online.

Outcomes

What cleaning companies get from day one.

  • Quote drafted with property size + frequency in <10 minutes of enquiry
  • Recurring clean reschedules handled without you touching the phone
  • Day-before confirmation SMS + day-of arrival ETA
  • Review-request after every clean (only to clients > 2nd visit)
  • Win-back drafts for customers gone quiet > 60 days
Your AI team

Four agents that already know your world.

Same Brilliant AI agents, niche-tuned playbooks. They speak your trade, not generic CRM-speak.

receptionist

Quote builder from chat

Asks: bedrooms / bathrooms / frequency → drafts a quote with your real rates + sends.

booking

Reschedules + day-of comms

Client cancels Thursday → agent offers Friday or next Thursday + day-before confirmation.

recall

60-day silent + win-back

Customer Alice hasn't booked for 67 days → drafts a win-back with a £20 first-visit discount for owner approval.

reviews

Asks + replies

Day after a recurring clean, asks for a Google review; drafts the reply when one lands.

They sound like this

Real conversations, in your tone of voice.

Two examples your agents handle out of the box. Tone shifts when we tune it for your specific business.

Hi — looking for a fortnightly clean on a 3-bed semi in Reading. How much? Customer · inbound
For a 3-bed fortnightly clean in Reading, our rate is £55 per visit (2.5 hours), or £90 if it's a deep-clean first visit. When were you thinking of starting? Agent · drafted, awaiting your sign-off
Need to skip next week's clean — we're away on holiday Customer · inbound
No problem! I've cancelled the 14:00 Tuesday clean. Want to resume the following Tuesday at the usual time, or skip again? Agent · drafted, awaiting your sign-off
On day one

The 5-workflow starter pack.

Every cleaning companies sub-account ships pre-loaded with these. Switch any off, tune any with your wording.

  1. 01 Quote-from-chat (bedrooms / bathrooms / frequency)
  2. 02 Recurring clean confirmation + day-of arrival ETA
  3. 03 Lapsed-customer win-back at 60 days
  4. 04 Post-clean review-request (recurring clients only)
  5. 05 Quote follow-up at 3 + 7 days if no reply
The full footprint

What ships for cleaning companies, in full.

33+ workflows and 14 specialist agent roles live for your niche. Here are the headline picks; the full catalogue is one click away.

Top niche workflows

  • Recurring-Contract Conversion One-off cleans are a treadmill: high CAC, zero predictability, and the client forgets you the day after. Owners know recurring contracts are the whole game but never systematically convert a satisfied one-off into a weekly/fortnightly agree
  • Commercial-Office Mover Hunter A business changing premises is the single highest-intent moment to win a commercial cleaning contract — but by the time it is public knowledge the incumbent cleaner has it. Owners have no early-warning system.
  • Property-Manager Network Builder One property manager controls dozens of buildings. Winning a single PM relationship is worth more than 50 cold doors, yet owners court them ad hoc and lose them silently.
  • Quality-Audit Photo-Score Auditor Quality is invisible until a client complains and the contract is already lost. Owners cannot personally inspect every site, and inconsistent crews churn contracts that pay for years.
  • Money-Glitch Retention (premium-niche shift) Generic office cleaning is a race to the bottom on price. Medical, biotech, lab and data-centre cleaning command 20-30% premiums and churn far less — but owners don't know which of their book or pipeline is a candidate to reposition upmarke

+ 8 more niche workflows + 20 universal workflows. See them all.

Top specialist agents

  • frontline
  • booking
  • recall
  • clinical handover
  • compliance
  • finance

+ 8 more specialist roles for cleaning companies. See the full fleet.

12 specialists, cleaning companies-only

A thinking team — built for cleaning companies.

These aren't generic 'send a reminder' workflows. They model, recommend, optimise, and tell you what to do. One creative thing each, that no off-the-shelf automation tool can do for you.

  • Loop One-off → recurring contract converter reports to Julian

    Reads every one-off job + the customer profile + the post-job feedback; drafts the recurring-contract pitch with the per-customer hook (busy household / executive let-down / post-renovation tidy).

    Weekly Top 10 one-off → recurring candidates this week + the per-customer pitch + projected ARR.
    Advises recurring conversion pitch
    Ingenuity Times the conversion ask to JOB-COMPLETION + reviewing the customer's likely next-pain (mid-quarter dust / deep-clean) - generic upsell emails are mistimed.
  • Box Commercial office-mover hunter reports to Julian

    Scrapes commercial property listings + change-of-tenant signals + planning consents for fit-out work; pitches post-move clean + ongoing janitorial contract to the new occupier in week 1.

    Weekly 3 named office-mover targets this week + the per-property contact + the named pitch.
    Advises office-mover named pitch
    Ingenuity Times outreach to MOVE-IN WEEK 1 - the new occupier is buying everything, hasn't picked a cleaner, no switching cost; generic B2B outreach misses the window.
  • Ring Property-manager network optimiser reports to Julian

    Per-PM relationship-health score (response speed, complaint frequency, contract size); recommends the next-touch action per PM to deepen the relationship without burning it.

    Weekly PM relationships ranked by health + the 3 PMs needing a relationship-touch this week + the named action.
    Advises PM relationship next-touch
    Ingenuity Tracks PORTFOLIO CONCENTRATION - too many properties with one PM = single-PM exit risk; flags when to diversify; generic CRM doesn't model the concentration.
  • Spot Quality-audit photo-score auditor reports to Otis

    Reads end-of-shift photos against the per-property checklist; auto-scores quality + flags the 2-3 gaps BEFORE the property manager finds them; coaches the cleaner privately.

    Weekly Quality scores by cleaner this week + the 2 properties drifting + the named coaching action.
    Advises cleaner coaching + property re-audit
    Ingenuity Reads photos against PER-PROPERTY rules (the bank's marble lobby vs the dentist's vinyl floor need different polish checks) - generic checklists ignore property specifics.
  • Drift Money-glitch retention monitor reports to Nell

    Watches every recurring contract for early-churn signals (late payment, complaint, missed service, PM contact change); intervenes BEFORE the cancel call.

    Weekly Recurring contracts at churn risk + the per-contract named save action.
    Advises churn-risk save action
    Ingenuity Detects PM-CONTACT changes from email-signature drift - a new PM is reviewing every supplier; generic CRM doesn't see the soft-cancel signal.
  • Pack Automated quality-reporting builder reports to Otis

    Builds the per-property monthly quality report (photos + checklist completion + before/after) the PM can forward to their owner; saves the cleaner 90 min/mo per property + makes the PM look good.

    Weekly Reports going out this month + the 2 properties whose report should highlight a specific deep-clean win.
    Advises monthly report highlight pick
    Ingenuity Auto-extracts the BEST WIN per property each month (the actually-noticed-and-fixed thing) - generic reports are checklist-tick boredom.
  • Rate Production-rate bidding specialist reports to Julian

    Bids new commercial work by production rate (sqft/hr × cleaner cost × overhead × margin) not by gut; flags any bid below the niche's win-AND-profit threshold.

    Weekly Bids out this week with production-rate analysis + the 2 jobs underpriced if won.
    Advises bid re-rate vs accept-loss decision
    Ingenuity Knows production rates vary by FLOOR TYPE + CLUTTER DENSITY + DAYTIME-ACCESS - generic bids use one blanket rate and underprice complex jobs.
  • Owl Night + weekend crew triage reports to Otis

    Dispatches the night / weekend on-call crew based on job urgency + crew fatigue + commute distance; never burns the on-call rota.

    Weekly Night/weekend dispatch this week + the 2-3 fatigue warnings for the upcoming rota.
    Advises dispatch pick + fatigue gate
    Ingenuity Models cumulative NIGHT-SHIFT-DEBT per cleaner - two nights in a row needs a recovery slot; generic scheduling doesn't track the burn.
  • Stock IoT supply monitoring (toilet paper / soap / etc) reports to Otis

    Monitors dispenser fill levels via IoT or per-visit logs; pre-stages replenishment runs so a property never runs out mid-day.

    Weekly Supply runs next week + the 2 properties closest to stockout.
    Advises supply replenishment route
    Ingenuity Predicts run-out per dispenser based on FOOTFALL (office Tuesdays use 3× more paper than Fridays); generic scheduling ignores the day-pattern.
  • Walk Walkthrough-to-proposal converter reports to Julian

    Captures the walkthrough as voice + photos; auto-builds the per-property proposal with scope-of-work + production-rate price + Good/Better/Best tiers + a warmth-not-template tone.

    Weekly Walkthroughs this week + 3 proposals to send + 1 needing the Better tier pivot.
    Advises proposal pack from walkthrough
    Ingenuity Carries SPECIFIC THINGS THE PROSPECT SAID into the proposal ('you mentioned the kitchen bin smell') - generic templates are forgettable.
  • Web Referral partner matrix reports to Marnie

    Identifies adjacent service businesses (estate agents, office furniture installers, painters, locksmiths) for two-way referrals; tracks referral flow + relationship balance per partner.

    Weekly Referral flow this week + 2 partners needing a balance-correcting referral back.
    Advises referral partner balance action
    Ingenuity Tracks the ASYMMETRY - if we keep sending and they stop, the relationship needs an honest conversation; generic CRM doesn't flag the imbalance.
  • Velvet Luxury-positioning play (premium tier) reports to Marnie

    For the contractor's premium-tier book: tracks the high-net-worth customer's preferences (eco-products, no-trace cleaning, discrete entry); curates the premium experience so the £100/hr customer feels the price tag.

    Weekly Premium-tier customers this week + the 2 small touches to add per customer.
    Advises premium-tier curation
    Ingenuity Knows the WELLBEING-PRODUCT brand preferences per household (mainstream Aesop vs niche Vyrao) - generic premium cleaning treats all wealthy customers the same.
Walk away from

What's costing you today

  • Quote requests pile up in three different inboxes
  • Recurring-clean reschedules constant
  • Reviews you should be getting, you're not asking for
  • Drafts you write yourself at 9pm
  • Follow-ups that never get sent
  • One more tool subscription you forgot you had
Walk into

What changes the day Sam configures you

  • Quote drafted with property size + frequency in <10 minutes of enquiry
  • Recurring clean reschedules handled without you touching the phone
  • Day-before confirmation SMS + day-of arrival ETA
  • Review-request after every clean (only to clients > 2nd visit)
  • 33+ workflows running for you, not by you
  • One subscription replacing the stack you'd otherwise pay £400-600/mo for
  • Your data stays yours - never trained on, never sold (posture)

Everything else, also included.

The agents above are the ones we lead with for cleaning companies. Your subscription includes the full catalogue + the feature set + every other agent we ship, ready when you need them.

See the cleaning companies catalogue See pricing

Ready to see this on your cleaning companie?

A five-minute conversation with Sam captures your business, your tone and your priorities. No card needed.

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