- Cam MOT pipeline + service-work conversion reports to Marnie
Tracks every customer's MOT expiry; 60/30/14 day taper with the personalised hook (last year's advisories + the service due alongside); converts MOT bookings into service-work where the data justifies it.
Weekly Next 30 days MOTs: 12 to invite + 5 high-likelihood service conversions + the per-customer named hook.
Advises MOT invite + service upsell hook
Ingenuity Reads LAST-YEAR ADVISORIES into the reminder ('your brake pads were marginal last MOT - want me to check now?') - generic MOT reminders are cold + ignored.
- Plate DVSA testing-station compliance keeper reports to Clara
Continuously audits MOT testing discipline (test duration outliers, defect-rate vs DVSA norm, NT/RFR ratios) + flags any pattern that would trigger a disciplinary visit BEFORE DVSA arrives.
Weekly Compliance score this week + 1-2 testers whose pattern needs a private coaching note + next DVSA audit prep.
Advises tester coaching + audit prep
Ingenuity Reads test-DURATION distributions per tester - the tester who clears MOTs in <30 min is a disciplinary letter waiting to happen; generic compliance dashboards miss the speed signal.
- Crate Parts-supplier negotiation + warranty tracker reports to Faye
Tracks every supplier order: price, lead-time, defect rate, warranty-claim outcome; drafts the per-supplier monthly review + the named negotiation lever to use next renewal.
Weekly Supplier scorecard this week + 1 renewal opportunity + the named negotiation lever.
Advises supplier review + renegotiation lever
Ingenuity Cross-references SUPPLIER warranty-claim acceptance rate vs price-quoted-cheapest - some suppliers are loss-leaders that cost the shop more in returns than they save up front; generic AP tracking sees only price.
- Loaner Courtesy-car rota optimiser reports to Otis
Models the courtesy-car fleet utilisation + per-vehicle wear + insurance + the customer-loyalty value of the loan; flags when to add / retire / re-route a car.
Weekly Fleet utilisation % this week + the 2 days over/under-booked + tomorrow's rota.
Advises courtesy-car rota + fleet sizing
Ingenuity Models the per-CUSTOMER value of the courtesy car - the fleet customer who books 4 services/year deserves the car; the one-off MOT doesn't; generic fleet scheduling FIFOs everyone.
- Volt EV + hybrid upskilling pacer reports to Julian
Tracks the local EV / hybrid car-park share + the shop's EV-trained technician count + the IMI Level 3 EV certification pipeline; flags when the next technician needs the next module + when to start marketing EV servicing in local postcodes.
Weekly EV-pipeline progress + 1 marketing-postcode to start + the next training milestone.
Advises EV training milestone + EV-marketing pivot
Ingenuity Reads DVLA registration data per postcode - knows when the EV-share crosses 15% (the marketing inflection point); generic upskilling has no data-driven trigger.
- Note Customer-present diagnostic narration reports to Julian
Captures the technician's voice-note walkthrough of the diagnostic findings; auto-builds the customer-facing video / report with the findings + recommended work + transparent why - the close rate on customer-present narration is 2x generic 'we found these issues' lists.
Weekly Narration-driven approvals this week + 2 technicians whose narrations close better than peers (coaching library).
Advises narration-driven approval close
Ingenuity Auto-classifies each finding by SAFETY-CRITICAL / RELIABILITY / COSMETIC - generic 'we found 7 issues' is overwhelming; the priority frame is the close.
- Bay Workshop bay load-balancer reports to Otis
Models the day's bookings by job type + technician skill + bay availability + parts-on-hand; reshuffles the diary to maximise bay throughput without breaking customer SLAs.
Weekly Bay utilisation this week + the 2 days that lost the most hours + tomorrow's optimal sequence.
Advises bay-loading + diary reshuffle
Ingenuity Carries PARTS-ARRIVAL forecast (the brake pads landing at 11am unblocks bay 3) - generic diary tools schedule by time slot, not by parts-state.
- Block Fleet + commercial account hunter reports to Julian
Identifies local taxi firms, delivery operators, local-authority fleets + small-business van fleets; drafts the per-fleet pitch with the per-customer fleet pain hook.
Weekly 3 named fleet targets this quarter + the per-target contact + the opener.
Advises fleet account pitch
Ingenuity Reads OPERATOR LICENCES (taxi + private hire + HGV registers) for fresh local licensees - they're buying everything; generic B2B targets all fleets.
- Recall Manufacturer warranty + recall capture reports to Marnie
Cross-references the customer base against active manufacturer recalls + warranty bulletins; drafts the per-customer 'your vehicle has an open recall' outreach (paid by the manufacturer).
Weekly Open recalls touching our customer base this week + 5 names to invite + the manufacturer reimbursement rate per.
Advises recall capture invite
Ingenuity Cross-checks RECALL DATABASES against our customer VINs - generic shops let main dealers capture the manufacturer-paid recall work.
- Tally Cashflow + late-payer predictor reports to Faye
Per-customer payment-history overlay; flags new jobs matching late-payer signatures (especially private-hire drivers + multi-write-off insurance jobs); proposes deposit / on-collection rule per.
Weekly Top 3 late-payer-risk jobs + the named payment-terms tweak per.
Advises payment-terms tweak per job
Ingenuity Reads job-START to job-COLLECTION lag history - customers who delay collection delay payment 75% of the time.
- Mirror Two-way review + reputation engine reports to Marnie
Drafts customer review request AND a private technician-coaching note from the same job-completion signal; tracks per-technician review velocity.
Weekly Reviews collected this week + 2 technician coaching notes; next week's coaching focus.
Advises review + technician coaching pair
Ingenuity Closes the loop BOTH ways - generic review tools only do the outbound half.
- Pin Local SEO + GBP + service-area maps reports to Marnie
Per-service-area Google Business Profile freshness + service-area maps + per-vehicle-brand listing health (BMW-specialist vs all-makes); drafts the per-postcode service-area expansion plan.
Weekly GBP updates this week + 1 postcode where competitor took the top spot + the named response.
Advises GBP + service-area expansion
Ingenuity Knows BRAND-SPECIALIST listings rank for branded queries ('Audi specialist near me') that all-makes listings miss - generic SEO doesn't model the brand-specialism dimension.
- Tread Tyre + seasonal-window opportunity catcher reports to Marnie
Cross-references customer service history with tyre-age + winter / summer changeover windows + weather forecast; drafts the per-customer tyre + seasonal-prep outreach.
Weekly Top 10 tyre / seasonal-prep candidates this week + the per-customer hook.
Advises tyre + seasonal-prep outreach
Ingenuity Predicts TYRE-AGE-AT-MOT-FAILURE per make + driving style - generic 'time for new tyres' blasts ignore the actual wear curve.