Deep-dive audit (5 minutes)

The full 30-question pillar-by-pillar diagnostic.

The full Audra - 30 short questions across the six things that matter (business / pipeline / numbers / brand / stack / time), with a per-pillar score breakdown so you see exactly where the weak link is. About 5 minutes. If you have less time, the 10-question quick start lives at /audit. No card; the deep written report is yours by email if you want it.

Score yourself

Yes / Sort of / No - be honest, no-one sees it but you (and Audra, if you want the report).

Question 1 of 30
1 Business what you sell + who buys
Business · what you sell + who buys

Can you name your single most valuable customer type in a sentence?

Business · what you sell + who buys

Do you know what those customers were doing or saying right before they hired you?

Business · what you sell + who buys

Do you have a written pricing menu you use without re-deriving each quote?

Business · what you sell + who buys

Do you know your average customer lifetime value within £500?

Business · what you sell + who buys

Have you turned down a 'wrong-fit' customer in the last 90 days?

2 Customer pipeline how customers find + book + return
Customer pipeline · how customers find + book + return

Do you know which channel brought you your last 10 customers?

Customer pipeline · how customers find + book + return

Is there a way for a new lead to book without speaking to you first?

Customer pipeline · how customers find + book + return

When someone doesn't book, do you record why?

Customer pipeline · how customers find + book + return

Do happy customers get asked for a review automatically?

Customer pipeline · how customers find + book + return

Do lapsed customers get a planned check-in?

3 Numbers + cash what you measure + what's hidden
Numbers + cash · what you measure + what's hidden

Could you tell me last month's revenue without opening your accounts?

Numbers + cash · what you measure + what's hidden

Do you know your gross margin per service?

Numbers + cash · what you measure + what's hidden

Do invoices follow up themselves when unpaid?

Numbers + cash · what you measure + what's hidden

Do you have a 4-week cash-flow view?

Numbers + cash · what you measure + what's hidden

Is there ANY recurring revenue in your business?

4 Brand + voice who you sound like online
Brand + voice · who you sound like online

Could a customer pick your reply out of three from different businesses in your niche?

Brand + voice · who you sound like online

Do you have a one-line answer to 'what do you do' that lands?

Brand + voice · who you sound like online

Do you post anything regularly on at least one channel?

Brand + voice · who you sound like online

Do your reviews show on your website?

Brand + voice · who you sound like online

Do you respond to negative reviews within 48 hours?

5 Stack + integrations what tools you already have
Stack + integrations · what tools you already have

Are your customer records in ONE place that everyone uses?

Stack + integrations · what tools you already have

Is your calendar / booking system online + visible?

Stack + integrations · what tools you already have

Does your inbox + texts + WhatsApp land in ONE place?

Stack + integrations · what tools you already have

Do you have any automation running today (anything, even appointment reminders)?

Stack + integrations · what tools you already have

Could you export your customer data in one click if you had to?

6 Time + team where your hours actually go
Time + team · where your hours actually go

Did you work past 8pm last week?

Time + team · where your hours actually go

Is there work you do every week that you wish someone else would do?

Time + team · where your hours actually go

Have you missed a follow-up that cost you money in the last 30 days?

Time + team · where your hours actually go

If you took 2 weeks off tomorrow, would the business keep functioning?

Time + team · where your hours actually go

Does anyone (human or AI) brief you each morning on what matters most?

Answer all 30 to unlock the score.

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